A focus keyword is a specific word or phrase that a website owner or content creator chooses to optimize a piece of content for search engines. The focus keyword is intended to represent the main topic or theme of the content and is used as a target for search engine optimization (SEO) efforts. By including the focus keyword in strategic places throughout the content, such as the title, headings, and meta description, it can help improve the content’s visibility and ranking in search engine results pages (SERPs). However, it is important to use the focus keyword in a natural and relevant way to avoid “keyword stuffing” penalties and ensure a positive user experience.
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