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Rellify White Papers
Whitepaper: Why ChatGPT Is Not Enough
In this whitepaper, Rellify experts on content marketing strategy, content creation, and SEO optimization share insider tips on how to write web articles that are recognized by AI agents. We provide in-depth coverage of these topics, and more:
- Use Clear and Structured Content
- Incorporate Natural Keywords
- Quality Content and Readability
- Answer Common Questions
- Use Metadata Properly
- Optimize for Featured Snippets
- Entity-Based Optimization
- Schema Markup
- Multimedia Elements
- Mobile Friendliness and Speed Optimization
- E-E-A-T Principles
- Regular Updates
- Unique Advantages of Rellify and the Relliverse
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Whitepaper: "Supercharged AI" for the next generation of content intelligence
AI is used in content marketing to quickly generate content based on a few prompts. This is resulting in a massive production of synthetic content that is not differentiated and seems inauthentic. It does not convey the sense of being branded content.
It is more important than ever to differentiate your content, which requires a data-driven approach to identifying relevant topics and trends.
The Relliverse™ is a completely new approach to the systematic use of AI for generating content ideas and topics. The Relliverse™ shows at a glance what is worth writing about and why the resulting content will be strategically important or essential. This saves a lot of time in developing the topic architecture and content strategy.
Learn in this white paper from Prof. Dr. Peter Gentsch how companies can improve existing large language models, adapt them to their specific business requirements, and outperform their competitors by using their own proprietary language models.
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Whitepaper: Human versus machine: Who writes the better content?
Machines write better than agencies and people. This is the result of a study by the Institute for Conversational Business at Aalen University. In the study, landing pages, blog posts and social media posts from international top brands were compared with AI-generated alternatives.
Aalen / Cologne, 28.09.2022 – Artificial intelligence writes better marketing texts than humans in agencies — this is the result of a study by Aalen University under the direction of AI expert Prof. Dr. Peter Gentsch. “Both according to the subjective evaluations of our test group of over 100 people and according to the objective results of the Flesch metric, the variants of the compared marketing content written by artificial intelligence are better than their originals,” says AI researcher and pioneer Prof. Dr. Peter Gentsch.
As part of the study “Human or machine: Who writes better content,” Gentsch selected and analyzed landing pages, blog posts and social media posts from Telekom, Vodafone, Garnier, L'Oreal, M&Ms and Starbucks at the Institute for Conversational Business at Aalen University. The AI content platform from MarTech start-up Rellify was then used to find the relevant topics and keywords for this content. Based on the results of this AI analysis, the AI writing platform GPT-3 from OpenAI was then used to produce new content on the topics and keywords of the original content.
“We then submitted the AI texts and the originals to 100 randomly selected people for evaluation,” says Gentsch. ”At the same time, we classified the original texts and the AI versions according to the scientifically recognized Flesch metric.”
The results of both evaluations were just as clear as they were incredible, according to AI expert Gentsch: “Both the subjective and objective evaluations showed that the AI-generated texts were slightly to significantly better."
Despite these results, however, Gentsch emphasizes that AI is not yet a better author than a professional copywriter or an agency per se: ”It's not possible yet without human input.” On the one hand, the machine-generated input from the AI ideation phase has to be checked and possibly “filtered” or cleaned up by hand. “Only a fact check can ensure that any factual errors made by the writing AI are detected and corrected,” says the professor.
The human factor is still crucial for the quality of the results of AI-supported content creation, he concludes.
Whitepaper: Next Generation AI & the Relliverse™
The revolution of enterprise marketing
In his current whitepaper “Next Generation AI & the Relliverse™ – The Revolution of Enterprise Marketing,” Prof. Dr. Peter Gentsch provocatively argues that companies must use the algorithms of the AI superpowers Google & Co. for themselves in order to survive in the long term.
Here is a glimpse of the insights developed by Prof. Gentsch on this vital topic:
- The AI used by Google & Co. no longer leads to only automation and process optimization – as in marketing automation, for example. It increasingly fuels creative innovative processes.
- The combination of intelligent algorithms and data becomes the key success factor for the operational and creative use of AI in marketing.
- Businesses must try to understand and harness Google’s algorithms to survive.
- For consumers, the influence of AI in search results means an increase in convenience and quality of results. For companies, it means pressure to produce content that fits the new visibility and relevance logic.
- For content to be successful on Google and to prevail over all other content, it must comprehensively address a specific topic and offer real added value – i.e. be truly relevant to that topic.
- Companies need to understand, as far as possible in real time, what the relevant trends and topics are, what customers are looking for, what content is particularly well received, and how competitors are positioning themselves.
Whitepaper: How to use data to boost your marketing performance
In this clip, we’ll show you the key factors for using data the right way to boost content marketing success.
- KPIs: Key figures for measuring success.
- Insights vs Noise: Distinguish between important data for content marketing and the data that can simply be ignored.
- Competition: Tips to determine benchmarks and gain competitive advantage.
- X Factor: Learn what the X-factor is and what most companies neglect.
Whitepaper: How AI-Assisted Writing is Revolutionizing Content Creation
- How can you use AI to produce relevant content?
- What impact does AI have on Google rankings?
- What roles does AI play in search engines?
AI is already being applied in many industries and fields, and marketing is no exception. In terms of influencing Google rankings and the amount of data that needs to be processed, only AI can deliver fast and successful results.
In this whitepaper, marketing expert Prof. Dr. Peter Gentsch explains why content production with AI support is a long-term and worthwhile investment.
Companies should assign content relevance, not SEO, top marketing priority. In doing so, resources will go into constantly monitoring and optimizing content relevance.
