The Art of AI Technology in Blogging

By Jayne Schultheis — If you're someone who relies on long-form content, you've probably been toying with the idea of using AI technology in blogging. Perhaps you're already using it, and would like to make sure you're doing it right.  

As you explore the integration of AI in your blogging strategy, this article will guide you through the benefits, from enhancing creativity to optimizing SEO. There are many ways that AI can help you save time, reduce costs, and provide a competitive edge in an ever-evolving market.

Understanding AI technology in blogging

AI is so much more than just a tool for quickly churning out drafts. It’s becoming an end-to-end creative partner that can support every stage of blogging, from brainstorming to hitting publish. Bloggers everywhere are integrating it in their processes. In fact, according to Orbit Media, around 80% of bloggers were using AI in their work in 2024 — up from around 65% in 2023. Ready to join in on the fun? Here’s how AI can work with you throughout the process:

• Topic generation and research. AI can help you identify trending topics, find content gaps in your niche, and even reveal the questions your audience is already asking online. We'll break this down a little later.
• Outlining and structuring. Based on your topic, AI can suggest outlines that follow proven formats, helping you organize your ideas into a logical, reader-friendly flow.
• Drafting. Need help getting started? AI can generate a first draft or suggest strong openings, transitions, and conclusions.
• SEO optimization. AI tools can recommend keywords, meta descriptions, internal links, and headings that align with current search trends. This is especially important now with Google's AI Mode diving deeper into the web for authoritative content.
• Voice and tone adjustments. Whether you want to sound more professional, conversational, or playful, AI can adapt your content to match your brand voice.
• Editing and proofreading. AI excels at catching grammar errors, awkward phrasing, or inconsistencies.  It can even suggest sharper word choices to improve clarity and engagement.
• Image generation and visual support. With the rise of multimodal content in search, AI can generate custom images or suggest visuals that enhance understanding and keep readers engaged.
• Content repurposing. Turn one blog post into multiple formats. You can slice and dice them into social captions, newsletters, or outlines for videos, all with a little AI help.

The best ways to use AI technology in blogging

We're going to focus on a few of the uses we mentioned above. AI technology in blogging, at its best, is not a full-scale, entirely AI-generated pursuit. Think of it more as a time-saving tool used at strategic points in your processes. It's not your do-it-all genie, but a way to boost your efficiency and give you a competitive advantage on search engines.

Topic generation and research

We’re going to brag for a second — this is where Rellify really shines. At the heart of the platform is the Relliverse™, a custom-trained AI subject-matter expert built specifically for your industry and audience. It doesn’t just skim the surface. It analyzes your website, your competitors’ content, and relevant industry sources to identify topic gaps, cluster keywords, and build a clear content roadmap. The result? A strategic foundation that takes the guesswork out of what to write and helps you focus on what your audience actually cares about.

Unlike generic AI tools that throw out vague suggestions, the Relliverse™ delivers data-backed insights rooted in deep machine learning and topic modeling. It’s a smarter, more targeted way to develop content that ranks and resonates.

SEO optimization

We touched on this earlier, but it’s worth digging deeper. AI is changing the game for SEO, and Rellify is built to take full advantage of that. Using natural language processing and deep learning, it uncovers how people are actually searching — not just what keywords they’re using, but what they mean. That means your content can be structured around intent-driven topic clusters instead of just stuffing in keywords and hoping for the best.

Even better, Rellify generates SEO-focused content briefs, suggests internal links, and benchmarks your content against your competitors in real time. It’s like having an in-house SEO strategist and analyst rolled into one. With Google’s AI Mode rewarding relevance, authority, and depth more than ever, these optimizations are more than just "nice to have," they’re essential.

Image generation and visual support

Stock photos and graphic designers can be a difficult price point for small businesses, especially when you're trying to scale quickly. AI is transforming how bloggers create visual content with high-quality image generators that are faster, more accessible, and more tailored to individual needs. Using tools powered by generative AI, bloggers can create custom graphics, illustrations, and even infographics that align with their brand or support specific points in a post. This is especially valuable considering how visual content plays a critical role in engagement and SEO.

AI can also suggest the most relevant types of visuals based on the blog’s topic or structure, helping readers better understand complex information and keeping them on the page longer. As search engines increasingly factor in user experience and multimodal content, integrating AI-generated visuals can give blogs a meaningful edge.

Let's talk about Google's new AI mode

A lot of marketers wonder how to adapt to something as disruptive as Google's new AI search that provides a snippet-like answer at the top of the SERPs. The good news is: Google's new AI mode can better understand exactly what users are asking, and the intent behind queries. You need to show that you're an expert on topics in your field. Let's take a closer look at the new AI Mode and what it means for the future of blogging.

Google search is shifting toward complex, conversational queries

• Users are asking longer, more complex, multimodal questions (e.g. combining text, voice, image).
• Bloggers should write content that answers nuanced questions, not just short-tail keywords.
• Content should be conversational, natural, and deeply informative.

AI mode uses “query fan-out” to go deeper

• Google breaks down complex questions into sub-questions and searches multiple threads simultaneously.
• Bloggers must make sure their content addresses specific subtopics in depth.
• Even niche insights may now surface if they answer part of a multi-layered query.

Takeaway: Write posts that cover a topic thoroughly — anticipate related questions and subtopics within one article.

Authority and expertise will be critical

AI Overviews and AI Mode synthesize information into intelligent summaries but still link back to the web. Google favors credible, well-cited, expert-level content for these summaries. The new Deep Search technology builds expert-style reports based on your content.

Takeaway: Establish topical authority by creating high-quality, well-researched, cited, and original content.

AI mode prioritizes rich media and multimodality

With features like Search Live and Google Lens integration, search can interpret and respond to visual and voice input. Posts with visuals, infographics, and embedded videos may perform better.

Takeaway: Add diverse content formats to make your posts more engaging and AI-ready.

Personalization and context will influence results

AI Mode can incorporate a user’s location, past searches, and Gmail data to tailor results. These tools for audience targeting increase the importance of semantic SEO and local context in your content.

Takeaway: Include location-specific insights, and write with personalization in mind (“for families,” “for foodies,” etc.).

AI search highlights actionable, helpful content

With agentic capabilities, AI Mode will help users get things done (like buying tickets or making reservations). Content that includes clear CTAs, structured data, and actionable advice may be surfaced more prominently.

Takeaway: Format content with scannable sections, practical steps, and structured data.

Data-driven visualizations are a bonus

AI Mode can create custom graphs and data visualizations from reliable content. If your content includes structured data or comparisons, it may be used in these visualizations.

Takeaway: Use charts, tables, or comparisons in your content, especially in finance, sports, or product reviews.

Get a competitive AI Advantage with rellify

As blogging adapts to meet the demands of AI-powered search, the pressure to create authoritative, deeply relevant, and well-structured content has never been higher. Your content must prove your expertise, answer nuanced questions, and be optimized for how users (and search engines) now discover information. This is where AI tools really have their moment to prove their innovation and worth. Automation isn't meant to replace human creativity, but to enhance it and help bloggers with scalability.

Rellify stands out in this space by offering a deeply integrated, AI-driven approach to content strategy. From intelligent topic discovery using the Relliverse™ to advanced SEO recommendations and real-time content scoring, Rellify gives bloggers and marketers the insights they need to create meaningful, high-performing content. As search evolves, aligning your strategy with tools designed for this new landscape is what's going to set you apart from your competitors, and ultimately get you better traffic, leads, and happy customers.

To learn more, download our free eBook: Visibility & Relevance in Times of AI.