Content AI Tools for Marketers Who Want to Stay Ahead

By Jayne Schultheis — AI advancements have been making serious waves in the content marketing world. Tools powered by artificial intelligence are quickly becoming go-to resources for marketers looking to create targeted content in ways that are smarter and faster.

For a lot of marketers, these tools help save time on repetitive tasks and offer AI-driven insights that are tough to get manually. Powered by technologies like machine learning and natural language processing (NLP), AI tools for marketers can analyze huge amounts of data, learn what works, and even suggest ways to tweak your content for better results.

What role does AI play in digital marketing?

The short answer? Whatever role you want it to play and however much you want to incorporate it!

According to a Salesforce survey, marketers said the following about generative AI:

• 71% say generative AI will eliminate busy work. 
• 71% say generative AI will allow them to focus on more strategic work.
• In fact, they estimate generative AI will save them over five hours a week – the equivalent of over a month in one year.

A lot of hype has promoted a complete "digital transformation" and easy content generation. There are caveats and concerns, however, that every marketer should keep in mind. 

First: The quality of an AI tool depends on the quality and breadth of the data it's trained on. According to that same Salesforce survey, 67% of marketers say their company’s data is not properly set up for generative AI.  

Second, AI isn't perfect and can lack contextual understanding, nuance, and creativity. It often requires human oversight, expert prompting, and editing. A lot of marketers aren't sure how to get the most value out of the technology quite yet. That being said, plenty of the available tools go beyond the basics, offering value at different steps of the marketing and content distribution pipeline.

Many marketers are curious about the digital tools needed to make the most of AI integration. In this article, we'll walk you through some of the most useful content AI tools. Whether you’re looking to automate parts of your workflow, improve your SEO game, or just stay ahead of the curve, there’s probably a tool that can make your life a little easier.

Marketing management

Marketing managers are often juggling a lot of plates. Fortunately, these marketing tools have integrated the power of AI to automate common tasks, so managers can focus more on strategy.

• Hubspot. HubSpot is arguably one of the most widely adopted marketing platforms out there (and for good reason). It's evolved past a basic CRM into a full-blown marketing automation powerhouse with AI features baked in. Marketers use it for everything from email personalization and lead scoring to content optimization and predictive analytics. Its user-friendly interface and robust integrations make it a go-to for businesses of all sizes, especially those wanting an all-in-one solution with strong AI support.‍
• Sprout Social. Sprout Social is a well-established social media management platform that incorporates AI features like smart scheduling, sentiment analysis, and performance predictions. While it’s not a full marketing suite, it can help teams focus on content-driven social strategies and community engagement. Its intuitive interface and solid reporting features make it a favorite among small and medium-sized teams, especially those managing multiple brands or platforms.‍
• Albert.ai. Albert.ai is a rising star that’s gaining attention for how it automates entire digital marketing campaigns. It’s not just about analytics or task automation. Albert also can run paid ad campaigns across channels like Facebook, Google, and YouTube. It analyzes data in real time, tests variations, allocates budget, and continuously optimizes toward performance goals. It's more of an "autonomous marketing" tool than just a dashboard or assistant. This makes it stand out, especially for brands looking to scale without dramatically increasing headcount.

Writing assistants and generators

If you're short on time or resources, especially if you need to churn out a lot of content, these helpful AI-powered tools can be useful.

• Jasper. Jasper is one of the most recognizable names in AI writing tools, especially for marketers and content teams. It is known for being easy to use and having the ability to generate high-quality long-form content. Agencies and marketing teams that need to scale content creation quickly have jumped on board. Jasper also has added AI-powered brand voice training and collaboration tools to stay competitive.‍
• Claude. Claude, from Anthropic, is proving to be a seriously capable writing assistant, especially for long-form, thoughtful content. It’s more conversational and less templated than tools like Jasper, which makes it a good fit for marketers writing in-depth guides, whitepapers, or nuanced messaging. Claude is also known for being more context-aware and safer in tone, which helps when you're working with complex ideas or sensitive topics. It’s a rising star that may be worth experimenting with.‍
• Writer. Writer (formerly Writer.com) strikes a balance between power and specialization. Unlike general-purpose AI tools, Writer is tailored for enterprise use, with a big emphasis on brand consistency, tone, and compliance. It's ideal for larger teams that need to make sure everyone’s writing sounds like one voice. It even integrates with existing workflows like Google Docs and Chrome. It’s not flashy, but it's dependable and purpose-built for serious content operations.

Content AI tools for editing

If natural language generation doesn’t suit your content creation needs, you might find that AI can help edit content. If you want to conserve time and resources, these tools might help.

• Grammarly. Grammarly is basically the household name of AI editing tools. It’s been around long enough to earn trust, and it’s constantly improving with AI-driven suggestions for clarity, tone, engagement, and even inclusivity. It works across email, documents, and browsers, making it a favorite for both casual writers and professional teams. For marketers, it’s especially helpful in publishing polished, error-free content quickly, while sticking to a consistent brand voice.‍
• Hoppy Copy. Hoppy Copy is a newer tool built specifically with marketers in mind. While it offers standard editing help, its real strength is optimizing email and ad copy. It uses AI to spot spam triggers, rewrite subject lines for better open rates, and fine-tune tone for different audiences. It’s not your traditional grammar checker. It’s more like an AI coach focused on conversion. For teams doing a lot of email marketing, it's a great asset.‍
• Hemingway Editor. Hemingway Editor has been quietly helping writers simplify their content for years. It doesn’t use AI in the traditional, generative sense. Instead, it flags overly complex sentences, passive voice, and readability issues. It’s perfect for marketers who want to make sure their content is tight, scannable, and digestible (especially for web readers). It doesn’t try to do everything, but what it does, it does well.

Visual content generators

We've all seen some wild AI-generated photos and videos. These innovative solutions can generate whatever visual assets you need to get quality audience engagement.

• Canva. At this point, Canva is practically a marketer’s best friend. It’s simple enough for non-designers but powerful enough to produce polished content. Whether you’re creating social graphics, slide decks, or ad creatives, it’s fast, intuitive, and packed with templates that actually look good. AI features like background remover and Magic Resize also save a ton of time when you're juggling multiple platforms. If you're working in a small team or flying solo, Canva can easily handle most of your design needs without ever opening Photoshop.‍
• Lumen5. Lumen5 flies under the radar a bit, but it’s a game-changer for marketers who need to crank out video content without a video team. It takes blog posts or marketing copy and automatically builds a social-friendly video out of it, complete with visuals, transitions, and music. It’s especially useful for repurposing written content into something more dynamic for platforms like LinkedIn or Instagram. If you’ve ever wished your blog posts could just magically become videos, this tool gets you pretty close.‍
• Visme. Visme sits in that sweet spot between design flexibility and business-focused features. It’s not as mainstream as Canva, but it offers more customization for things like infographics, data visualizations, and interactive content. Those features can really help when you’re trying to explain complex ideas in a compelling way. It’s especially helpful for marketers who need to create reports or client presentations that don’t look like they came out of a spreadsheet. Not quite a beginner tool, but definitely not overwhelming either.

Audio and voice content tools

In marketing, "brand voice" is one of the most important parts of outward-facing brand visibility. These tools can help you to make it count.

• Descript. Descript is the Swiss Army knife of audio content. In one platform, you can record, transcribe, edit, and even clone your voice. It lets you edit audio as if it were a Google Doc (literally deleting text to cut audio), which is a game-changer for folks who hate traditional timeline editing. For marketers working on podcasts, webinars, or quick voiceovers, Descript makes high-quality production manageable without the need for a studio setup.‍
• Murf.ai. Murf.ai is a standout if you’re focused more on voiceovers than full podcast editing. It offers a library of natural-sounding AI voices (with emotional tones), and even lets you sync those with visuals for things like explainer videos. It’s great for marketers or small teams who need consistent, professional audio without hiring voice talent. Not as flashy as other products in this sector, but is quietly powerful.‍
• ElevenLabs. ElevenLabs has been generating a ton of buzz thanks to its incredibly lifelike voice synthesis—but it’s still not as widely adopted in marketing circles as Descript. What makes it interesting is the ability to clone your own voice for narration or video and to create unique branded voices. If you're into content personalization or brand storytelling, this tool has real potential, especially as voice-driven content keeps growing.

AI-powered SEO tools

Here's a roundup of useful AI-powered SEO tools.

• Surfer SEO. Surfer SEO has quickly become a staple for content and SEO teams looking to climb the SERPs without drowning in complexity. It breaks down the top-ranking pages for any keyword and gives you a content score, suggested word count, heading structure, and even NLP keywords to include. It’s intuitive, integrates with Google Docs, and makes SEO feel less like guesswork. For content writers who want to rank without becoming full-blown SEO experts, this is one of the best tools out there.‍
• Market Brew. Market Brew flies under the radar, but it’s incredibly smart. It essentially acts like a search engine simulator—helping you test and predict how algorithm updates or site changes might affect your rankings. It’s not as beginner-friendly as other tools, but if you’re into data modeling or want deep insights into how Google thinks, this tool gives you something other platforms just don’t.‍
• Frase.io. Frase.io hits a nice balance between content research and SEO. It pulls in SERP data, helps you build an outline, and even writes draft sections using AI. It’s especially good for marketers who want one tool to handle research, writing, and optimization without bouncing between tabs. Not as well-known as Surfer, but more approachable than Market Brew — and very capable.

Content performance predictors

If you're investing a ton in your content, you want to see the data and trends that could point you in the right direction.

• Clearscope. Clearscope is a trusted resource for content teams looking to improve SEO performance before hitting publish. It uses NLP to analyze top-ranking content and gives you clear, actionable suggestions on how to make your content more competitive — from keyword usage to readability. It doesn’t overcomplicate things, which makes it ideal for busy marketers who want results without the fluff.‍
• Predis. Predis is an emerging tool built with social media marketers in mind. It helps generate content ideas and then predicts how well those posts will perform based on your past engagement. It’s lightweight, quick to use, and surprisingly insightful—great for brands that post often and need to know what’s likely to land well.

AI content detection

Teachers and professors everywhere will tell you: AI content detection is much-needed. If you want to make sure you're providing authentic content that reads as expert and not artificial, tools like these can help you edit.

• Originality.ai. Originality.ai is probably the most widely adopted detection tool among SEO agencies and publishers. It’s designed specifically to spot AI-generated content (including GPT-4) and check for plagiarism at the same time. You get detailed scoring, version tracking, and team features, making it especially useful if you’re managing outsourced or AI-assisted content. ‍
• BrandWell (formerly ContentAtScale). Even though it’s not as well-known outside the SEO crowd, the BrandWell is actually quite good at what it does. It uses a mix of AI models to detect generated content and is tuned specifically for long-form marketing content. If you’re producing blog posts or landing pages at scale and need to make sure it all passes human-authenticity checks, this one’s worth a try.‍
• GPTZero. GPTZero had a viral moment when educators were trying to curtail students using ChatGPT. But it has found broader use with marketers, editors, and media teams. It’s not the most technical tool on the list, but it’s fast, simple to use, and pretty reliable for flagging content that “reads” as AI-written. Great for spot-checking drafts without diving too deep.

AI competitor analysis

In order to know what it takes to win, you've got to know your competition.

• Crayon. Crayon is probably the most well-known and well-rounded tool when it comes to AI-powered competitive intelligence for marketing. It doesn’t just track what your competitors are doing. It shows you how they’re positioning themselves, when they launch new campaigns, and how their messaging evolves over time. Marketers and sales teams use it to fine-tune their own strategy and give their teams a smarter, real-time edge in the field.‍
• Contify. Contify pulls competitive insights from tons of sources (news, websites, press releases, blogs) and uses AI to filter and summarize what actually matters. It’s especially good for B2B teams that need market context without digging through endless feeds. If your marketing decisions are tied to broader industry moves, Contify gives you a smarter lens.‍
• Similarweb. Similarweb is a reliable choice for marketers who want a bird’s-eye view of their competitors’ digital performance. It breaks down traffic sources, audience behavior, paid vs. organic strategy, and even referral traffic paths. It’s not too complex to use, but it still delivers deep insights. It's a particular favorite among teams that want to keep an eye on the competition without drowning in data.

One tool to consolidate

If you’ve been exploring all these tools and thinking, “Why do I need five different platforms to do my job?”—you’re not alone. That’s exactly the kind of fragmentation Rellify is designed to solve.

You don't need to stitch together a hodge-podge of subscriptions. Rellify brings these core marketing capabilities into one powerful, AI-enhanced platform:

• Marketing management. Plan and execute content strategies with our intuitive planning tool that keeps everything aligned across your team.
• Writing assistants. Generate Smart Briefs and AI-supported content that includes optimized metadata, keyword guidance, and on-topic answers pulled directly from relevant sources.
• Editing. Get real-time feedback on your writing’s clarity, structure, and effectiveness with AI that helps you improve before you hit publish.
• Visual content. Generate creative assets and branded visuals using simple AI prompts.
• Competitor analysis. Tap into a Relliverse™, our content intelligence engine, to track what competitors are writing, how they’re ranking, and where the real opportunities are.
• Social media. Instantly generate LinkedIn-ready posts that summarize your latest content or highlight key industry takeaways—no separate scheduler or AI copywriter needed.

In short, Rellify helps marketers work faster, create smarter, and compete with confidence. Even better, you centralize everything and stop bouncing between five different tabs. If you're looking for an end-to-end solution that actually speaks your company's language, Rellify is built for exactly that. If you're ready to find out exactly what a Relliverse™ can do for your content management and creation processes, chat with an expert today and get a brief demo.