Creating content that resonates with your audience is more of an art than a science. Yet, even the most creative artists can benefit from a map to guide them. If you want to craft a narrative that not only captures attention but also fills the unspoken needs of your audience, having the right tools is essential. That’s where the Rellify Relliverse™ steps in, offering a lens by which to focus your content efforts with precision.

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In this piece, we’re peeling back the curtain on how the Relliverse™ isn’t just another tool — it’s the companion you never knew you needed, the one that helps you spot hidden opportunities and dodge foreseeable pitfalls. If you’ve ever wondered which topics truly matter to your audience, where your content has hit the mark or where it’s missing something, you’re in the right place. We’ll show you how this platform can become the compass that points you toward content success.

First overview: What's in it?

Oh, there’s a lot, even if not everything is visible at first. We partition the view into multiple sections.

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On top you’ll see the three parts your Relliverse™ is divided into: "Competitors", "Topic analysis" and "Articles".

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In the Competitors area you will see your own domain and the domains of your selected competitors for the Relliverse™ production. Below the listed domains there are four graphs that give you a quick overview of the most important KPIs.

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The next tab shows your Topic analysis. Here you will find the focus topics that we used to create your Relliverse™ and some information about connected numbers like their relevance, search volume, difficulty and subtopics.

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The third and last tab is the Articles area where you will see a list of all the topics that you saved during your analysis and the associated article suggestions for these topics.

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Let’s dive deeper.

The "Competitors" section: your competitors and important KPIs

In this first overview in your Relliverse™ you can see the listed domains of your competitors and yourself.

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Our graphs below the table give you an initial overview of where your company is in comparison to the competition. The colored markings make it easier to assign the individual domains. By hovering over a competitor in the table, you can immediately see where they are in the graph. The other way around, i.e. by hovering over a graph, it works the same way.

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The table gives you more details.

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Compare yourself with your competitors across all focus topics. See who is ahead and understand why. Recognize that many articles do not always automatically result in many top rankings. Find out why competitor X ranks for fewer search terms than you and still gets more traffic.

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We show you in detail for all competitors - for all topics combined:

• published articles
• articles with top 20 ranking
• average ranking
• estimated traffic
• traffic distribution
• search terms with top 20 ranking

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For all underlined numbers in the table: Clicking on them opens a pop-up with details. For articles, for example, we list them with a title, show the ranking (top 20) and traffic and allow you to open the article with a click. All columns can be sorted in ascending or descending order, so you can find exactly what you are looking for.

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Do you now understand which competitors you should pay particular attention to and which you could possibly neglect in further consideration? You can set a priority of 1 to 5 stars for each domain and filter by it both here and in the following sections.

The "Topic analysis" section: your topics, sorted by relevance

Explore the columns that will support you in building up your content strategy. You can always sort the results per column.

Topic

All topics we have identified for you are clustered into main topics with connected subtopics. There can be subtopics up to four levels deep. Click on the small arrow left of the topic, and the cluster will open up. This offers you the ability to dive deeper into your topics.

Priority

You can set a priority for your most important topics by select a number of stars (the more stars, the higher the priority). If you have defined a prioritization, you can filter the list of topics by clicking on the “Priority” button.

Relevance

This score is based on the distance to your focus topics as well as the demand (search volume). On a scale of 1-10 we indicate the relevance of a topic for you. A green relevance bar means that the topic is contextually similar to those topics you gave to us as your strategic focus. A gray relevance bar means that the topic has a lower similarity but is still connected to your business or topical focus.

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The number of colored bars goes a level deeper to support this approach. The more bars, the higher the topic’s relevance within the context of its green or gray status. And vice versa.

Search volume

This is the average monthly search volume for the topic. If you dive deeper into your topics, you’ll also see this search volume for every subtopic. That allows you to make decisions based on the demand for a topic if you choose to do so.

Difficulty

The Difficulty gives an indication of how strong the competition is for a certain topic and how difficult it is to rank for this topic with new content. A distinction is made between four levels, from an extremely competitive market (red) to very low thematic competition (green).

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In addition to these main categories, further information is displayed on the individual topics for all domains. "Articles" indicates the number of articles that have been identified for the respective domain and assigned to the focus topics chosen for the Relliverse™ and the related subtopics. "In Top 20" shows how many of your or the competitors articles rank among the top 20 for the topic. In the main view, this includes rankings for the main topic as well as for subtopics. "Search Terms" are all search terms for which the respective domain ranks. "Average Ranking" is the average ranking of all matched articles in your Relliverse™. The term "Traffic" refers to the number of clicks a page receives and is defined as the number of users who are likely to visit an analyzed domain in the following month, assuming that the average monthly organic traffic remains relatively constant. "My traffic share" indicates how much of the traffic for that topic goes to your page, compared to the competitors you defined. The percentage is based on the total traffic for the sites of you and your competitors, using monthly search volume and rankings.

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Filter your topics

You can filter your topics according to the priority of a topic in the topic analysis area. In addition, you can choose whether you want to see the data for all domains or just a selection of domains. If you click on the + button in the upper left corner you can add following filters: relevance, search volume, difficulty, subtopics, articles, articles in Top 20, search terms, average ranking, traffic and traffic share. By clicking on one of the options a small window opens in which you can select the range for your criterium and the comparison option. This way you can filter the data in the Relliverse™ according to your preferences. Filtered views can be easily saved using the "Save View" button so that they can be opened again later.

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Another feature is the display of the winners and losers for a specific topic. If this function is activated you can see which domain performs best for which topic and in which area (e.g. number of articles, search terms, traffic).

The sections

The topic analysis area is divided into five sections with different features and functions. In the section "All" you will find all the articles by you and your competitors, that are sorted in the topic structure created on the basis of your focus topics. By default you will only see the information for your own domain. "My Topics" shows the topics for which you have already published one or more articles. The topics listed also remain the same if you add further domains from your competitors for comparison. Even if they have already published articles on other topics, only the topics that you already covered are displayed. The section "Competitors Topics" will show all the topics that are already covered on the domains of your competitors. In the "Topic Gaps" you will find all the topics that your competitors already cover but on which you have not yet published any articles. "Saved" shows a list of all the topics that you saved during your research in the Relliverse™. You can save a topic by clicking on the bookmark icon on the right side next to the topics.

The "Articles" section: your saved topics and article recommendations

On the left-hand side of this area, you will see a list of all the topics that you saved during the analysis. You can either select all topics or a single topic to display the corresponding article suggestions on the right side. You can sort the article suggestions according to the following categories.

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In the “To Create” tab you will find new suggestions for your saved topics. The “In Rellify” tab shows all topics that you have found via the Relliverse™ and for which an article has already been created. All articles that originate from the Relliverse™ and are already online can be found under the “Online” tab. Here you can also see the calculated Pre-Score on the right side of the list. This shows you an initial assessment of the article for SEO and readability and provides an intuitive overview of where improvements may be nedded. All articles and article suggestions for bookmarked topics are listed in the “All” tab.

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Just like in the Competitor and Topic Analysis area, you can use filters, set prioritization, hide columns or search the suggestions. Once you have found an article suggestions you would like to write an article about, click on “+ Create” on the right side. You can also select multiple articles by clicking on the checkboxes next to the article suggestion and create or generate those at once.

Create articles

You’re ready to create your first articles? Let’s go!

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What are you waiting for? Check your Relliverse™, discover topics relevant to your business and your target groups and cover them in articles that people enjoy reading.