Duplicate content refers to content that appears on multiple web pages, either on the same website or on different websites. This can occur intentionally or unintentionally, and it can have negative consequences for search engine ranking and user experience. Search engines strive to provide unique and valuable content to their users, so they may penalize websites that have duplicate content by reducing their search engine ranking or even de-indexing them altogether. Duplicate content can also confuse users and make it more difficult for them to find the information they need, which can lead to a negative user experience. To avoid duplicate content issues, website owners should strive to create original and unique content and use canonical tags and 301 redirects to consolidate duplicate pages.
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