A canonical link is a way for website owners to tell search engines which version of a page to consider as the preferred version when there are multiple versions of the same page accessible at different URLs. By using a canonical link, website operators can prevent search engines from treating the content of the page as duplicate content and thereby negatively affecting the page’s ranking. The canonical link is usually placed in the HTML head area of the page and points to the preferred URL version of the page. Search engines like Google take the canonical link into account when indexing the page and determining the rankings in the search results.
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