In the modern age of digital marketing, writing long-form content is the name of the game when it comes to securing great leads that can turn into customers. But not all writing is created equal, and it's easy to get the different types confused when you're looking for solutions to boost your SEO. Let's look at the differences and similarities between copywriting vs. content writing, so you can start crafting a content marketing strategy that will get better traffic, more leads, and valuable customers.

Copywriting vs content writing: How their roles marketing differ

Both terms involve writing for marketing purposes, but they have some distinct differences.

Content writing

Content writing is all about providing valuable and informative content to the audience. It includes blog posts, articles, online journals, how-to guides, and other types of evergreen content that will educate, entertain, or provide insight and understanding. Content writing is essential for building brand awareness, establishing authority, and engaging with the audience.

Copywriting

Copywriting focuses on creating and publishing persuasive and compelling content that drives the reader to take a specific action. This could include making a purchase or signing up for a newsletter. Copywriting usually is shorter than content writing and is used in advertisements, landing pages, email campaigns, and product descriptions. The primary goal of copywriting is to persuade and convert.

How AI has changed copywriting and content writing

It's no secret that natural language processing and artificial intelligence have revolutionized how we produce online media. But what are some tangible ways we've seen these innovations transform both copywriting and content writing?

Content writing and AI

Content writing, while similar to copywriting in some ways, focuses more on creating informative, engaging, and enlightening content that is not directly geared toward selling a product or service. If copywriting is an Instagram caption underneath a photo of a beach chair you're trying to trying to sell, content writing is the blog article on your website (where you sell beach chairs) that gives advice about sun protection. Here's how AI has changed the way tech-savvy and highly innovative companies write content:

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• Content creation. AI has made it easier to create content at scale, including articles, reports, and whitepapers. AI-powered tools are particularly helpful with creativity — sparking ideas and generating roadmaps for writers who aren't extensively familiar with certain topics. Anyone relying on AI content production should proceed with caution, because plagiarism can still be a pitfall for NLP models like ChatGPT. A writer who depends on AI-generated content must also be a vigilant proofreader, editor, and fact-checker.
• Research assistance. AI can assist content writers in researching topics by quickly gathering information from across the internet. It can help writers save time and ensure that their content is accurate and well-researched. This is where a software solution like a custom Relliverse™ really gets a chance to shine. A Relliverse™ is able to crawl large volumes of the internet that belong to you and your competitors, and determine which topics are already most effectively being used. Then, with extensive knowledge of your particular niche and target audience, a custom Relliverse™ is built to provide you with topics, subtopics, and keywords that will best attract both search engines and customers.
• Content optimization. After the research is done, AI-powered tools can help content writers optimize their content for SEO by suggesting and tracking relevant keywords and identifying opportunities for improvement. The Rellify Platform itself is a great example of this use case. It provides keyword suggestions based on AI-assisted data gathering, and shows you how well your content uses them with an "R-score." You can use this score to make sure you're effectively using headings, subheadings, meta descriptions, and readability.
• Personalization. AI can help content writers create more personalized content by analyzing data about individual users and tailoring the content to their interests and needs. AI can even help you generate lots of specific "buyer personas" that you can categorize, track, analyze, and shape for effectiveness. This can help improve engagement and drive conversions.
• Content curation. AI can assist content writers in curating relevant content from across the web — because the internet is a really big place when you're looking for something specific. This can help writers stay informed about industry trends and developments, as well as provide valuable resources for their audience.

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Copywriting and AI

Since top-notch copywriting skills often rely on a nuanced understanding of a company, its brand, its audience, consumer behavior, pop culture, and trends, it might be a minute before AI can fully automate copywriting. But we can still see it being used in practical ways by both professional copywriters and content marketing firms. It can help with:

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1. Content generation. AI-powered tools can use natural language processing to help copywriters generate content quickly and at scale, especially if you're adept at writing prompts. This may include assistance with generating ideas, titles, headlines, product descriptions, blurbs, and social media content.
2. Improved efficiency. AI can help copywriters streamline their workflows by automating tasks such as research, keyword optimization, and content formatting. This allows writers to focus more on the creative aspects of their work, leading to higher-quality content in less time.
3. Personalization. AI enables copywriters to create more personalized content by analyzing data about individual users and tailoring the messaging. This can help improve engagement and conversion rates.

Rellify is a game-changer for both!

When it comes to effectively using AI to research and create content, Rellify is a thought leader and game-changer. By strategically leveraging the power of AI throughout the entire process, whether its copywriting or content writing, Rellify helps many different types of companies reach their marketing goals. With a state-of-the-art custom Relliverse™, marketers are able to leverage a custom approach to AI-assisted content creation that's tailor-made to yield better results. Want to see how Rellify can make a difference? Schedule a meeting or a demo with one of our Rellify experts today!

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