By Nora Firestone – You may be wondering how zero search volume keywords could possibly be useful — because, well, the implication of “zero search volume” seems pretty straightforward. But not all is what it seems in the world of search engine optimization. Let’s explore how incorporating zero search volume...
By Alan Edgett, Gig Agency – An analogy for me is that the internet is like a river. These are the consumers, small businesses, or B2B participants, etc. They’re just flowing constantly in a river. And what content marketers are doing is fishing on that river. Some clever companies have...
How do you become a thought leader in your industry? Short answer: You create content people care about reading! But, how do you do that? Julie Neumark and Holly Bowyer, founders of Media & Marketing Minds are experts in the field. Read on for some highlights about how to create...
Within the dynamic landscape of content creation, the long-standing debate over long-form vs. short-form content continues to influence strategies across platforms. Wading through the infinite stream of snappy tweets, quippy blog posts and attention-grabbing micro-videos, it’s easy to get swept up in the appeal of short-form content. But while the...
Looking for a way to unify your blog posts, add structure and purpose to an overly long piece of content, and see massive gains in the search rankings? Incorporating topic clusters could be an ideal way to improve your website’s user experience and refine your content strategy. Read on to...
You need your content to be seen by a specific audience, generate quality leads, and help those leads become customers. Everyone does. That’s a no-brainer. But not everyone knows how to use SEO writing to craft messages to accomplish that. SEO writing involves crafting content for two very different audiences....
Long-tail keywords give a highly-specific indication of search intent. You can use keyword research to create content that answers questions for your customers.
How can you craft a content marketing strategy that delivers strong results? Read on for some helpful tips to get started.
As the digital world disrupts many formerly tried-and-true marketing channels, content marketing has become increasingly important. But what is it, exactly? And how can you incorporate various types of content into your overall marketing strategy? Read on for everything you need to know about content marketing. But first, let’s start...