Artificial intelligence will massively change working life as well as everyday life in the coming years. The technology offers enormous potential in all areas of the economy and will at the same time penetrate all areas of life. This creates a great deal of interest, but at the same time also diffuse fears and often enough concrete concerns – for example, about security and data protection, about the workplace, about opportunities and freedoms.
So it’s no wonder that artificial intelligence is increasingly taking up space in media coverage. At Rellify, we believe that the opportunities offered by learning machines and AIs far outweigh their drawbacks. Of course, we who understand how Artificial Intelligence works do not see dangers such as the domination of machines over us humans. But we are happy to engage in the social discussion and share our understanding of artificial intelligence in order to break down prejudices and promote knowledge and understanding of this technology of the future.
Contact us – we are always happy to assist you!
Contact Person for the Press
As the CEO of rellify, Peter leads our team with vision and strategy as we bring the rellify platform to life. His motivating leadership drives our global team forward daily.
Peter has a broad background in financial service and product development, most notably being part of the Concur team from its early days to its $8.3 billion acquisition by SAP.
His experience launching global software solutions gives him exceptional insight into positioning rellify for major growth opportunities.
If you intend to report on our innovative AI powered solutions and what they bring to the world of content creation and marketing, Peter is happy to share his insights as well as a view into the future of data driven, AI powered content intelligence, ideation and creation with you!
Latest Press Materials
Study: Man versus machine – who writes the better content?
Artificial intelligence writes better marketing texts than humans in agencies – this is the result of a study conducted by Aalen University under the leadership of AI expert Prof. Dr. Peter Gentsch.
“According to both the subjective evaluations of our test group of a good 100 people and the objective results of the Flesch metric, the variants of the compared marketing content written by artificial intelligence are better than their originals,” says AI researcher and pioneer Prof. Dr. Peter Gentsch.
If you are interested to find out, why AI-written content is better than Landing pages, blog posts and social media posts from Telekom, Vodafone, Garnier, L’Oreal, M&Ms and Starbucks, fell free to…
Whitepaper: Next Generation AI & the Neuraverse
In his whitepaper “Next Generation AI & the Neuraverse – The Revolution of Enterprise Marketing”, Prof. Dr. Peter Gentsch provocatively argues that companies must use the algorithms of the AI superpowers Google & Co. for themselves in order to survive in the long term.
Some of Prof. Gentsch’s theses represented in this whitepaper are e.g.:
- The AI used by Google & Co. no longer leads only to automation and process optimization – as in marketing automation, for example – but increasingly also to creative innovative processes
- The combination of intelligent algorithms and data is becoming the central success factor for the operational and creative use of AI in marketing
- Companies must try to understand Google algorithms and take advantage of Google logic in order to survive
- For consumers, the impact of AI in search results means an increase in convenience and quality of results. For businesses, it means pressure to increasingly produce content that conforms to the new visibility and relevance logic