According to the judges, Rellify’s Content Intelligence Applications offer the highest level of innovation, the best value and the most flexibility for the future.
Aug. 29 – Rellify Inc., the Virginia-based SaaS content marketing company, has won the Best Technology Award in Marketing and Sales in an international competition.
According to the judges, which included members of leading educational and research institutions, Rellify’s Content Intelligence Applications offer the highest level of innovation, the best value and the most flexibility for the future. The award was granted by Germany’s leading business magazine, WirtschaftsWoche (WiWo). Rellify is based in Virginia Beach and its German subsidiary, Rellify Germany GmbH, is based in Cologne.
Rellify’s Content Intelligence Application can provide a client with its own Neuraverse™ — a custom-made AI subject matter expert that identifies the best content opportunities — and an Article Intelligence Application that enables them to create high-quality content that is found and read. The judges said Rellify provides powerful tools to help clients overcome current challenges, find solutions for tomorrow’s problems and make significant gains in competitiveness.
Peter Kraus, CEO of Rellify, said the US and German companies that are using Rellify’s Content Intelligence Application to develop content for their online marketing would agree with the judges. “All content teams working with our Content Intelligence Application report significant time savings. They say the process is both simple and sophisticated: from topic identification and content ideation to the intuitive drag-and-drop creation of smart briefs to writing with either AI augmentation or full automation.”
Rellify’s approach to AI is unique, efficient and results-oriented, he said, because it starts with machine learning of relevant data for content strategy and forms the ideal basis for large language model alignment. The precision with which the Neuraverse™ identifies topics, subtopics and the questions to be answered about them provides a distinct competitive advantage, and Rellify users are reporting topline growth as a result.
Kraus said that using Rellify’s content intelligence in the AI-guided production process of the Article Intelligence App systematically generates the best Google rankings and significantly more organic traffic.
Jürgen Kranz, CTO of Rellify, is responsible for the development of the Enterprise AI-as-a-Service platform and the Rellify solutions. He said the award is confirmation of Rellify’s approach to developing proprietary, topic-specific generative language models for enterprise customers: “Many top brands and corporations have enormous reservations about exploiting the theoretically breathtaking potential of widely available generative AIs, such as GPT & Co., in their marketing. The now well-known risks, such as false ‘facts,’ unacceptable bias, and even copyright issues, are considerable. Therefore, we are very pleased that our approach of offering generative AI experts specifically for a company’s core topics is seen as a valuable, promising innovation not only by our customers but also by the jury.”
The Neuraverse™ is a proprietary enterprise AI that, starting from the websites of the client company and its most important competitors, scours the World Wide Web on the specific topics that move the company and its competitors. The content found is analyzed, categorized (clustered) and evaluated using Rellify’s patent-pending machine learning and AI technology. Marketing organizations use the Neuraverse™, delivered as a browser app, to:
- Develop successful content strategies.
- Populate the right topics
- Use the relevant keywords, answer the most pressing questions.
- Create the highest-quality content.
With a Neuraverse™, companies understand their content and that of their competitors like never before, while knowing their content market share and visibility. They always know what to write about and how to write it, without having to constantly perform tedious, time-consuming and — compared to AI — incomplete analyses.
The Article Intelligence Application is an AI-led, end-to-end platform for content teams that adds significant value (even without a Neuraverse™). It supports each step in content production:
- Planning and creating detailed briefings via drag and drop.
- Writing with AI augmentation or full automation.
- Polishing with AI-assisted SEO optimization tools.
- Publishing at the click of a mouse.
- Monitoring article performance using the integrated Google Search Console.
Users report time savings of 50 to 95 percent per process step. Interested parties can test the Article Intelligence Application free of charge for 30 days here.
The award was announced Aug. 29, in Munich, Germany. The jury included representatives from Fraunhofer ISI and the Karlsruhe Institute of Technology KIT.