What should content teams focus on to see the results they’re looking for? Alan Edgett, Founder and CEO of The Gig Agency, recently addressed this topic and others in his recent rellify webinar, “How to Use Data to Drive Your Content Marketing Performance.” (more…)
To get top results from content creation and content marketing, you’ll want to direct your content toward the specific people who will be the most interested in it. The best way to do that as you plan, create, and publish content is to consider the customer journey stages that your target audience passes through.
The increased demand for hyper-personalization reflects consumers’ interest in receiving results that are relevant to their unique interests.
Customer journey mapping is a difficult process, but it can yield big dividends for a business that’s willing to walk a mile in its customers’ shoes.