Blueprints
Practical ideas and trends to help your software brand grow and stand out.
Keywords & Questions Research
Generate must-use keywords, good-to-use keywords, and questions for an article topic. Simple input—just provide the topic.
Competitor Discovery
Identify true content competitors by analyzing SERP overlap and intent-based filtering. Use when you need to find sites competing for visibility on the same content-intent queries, not just product competitors.
Topic Discovery
Analyze a domain to discover strategic focus topics for content marketing. Use when starting content strategy, onboarding a new client, or identifying what topics a brand should own.
Market Landscape
Build an evidence-backed competitor landscape from a single company input—competitor set, capability taxonomy, and a capability-by-company matrix with sources.
SEO Audit
Analyze content against SEO rules for readability, on-page SEO, and topic coverage. Optionally scores against a brief (keywords + questions) for deeper analysis.
Market Research Tool
Produce a comprehensive market research report with trends, competitors, and opportunities. Use for planning, positioning, and GTM.
Content Gap Analysis
Compare your content coverage against competitors using an ideal topic structure. Identifies gaps (competitors have, you don't), opportunities (no one covers), and strengths (you cover, they don't).