By Nora Firestone - Does your business have an online presence, but you've been wondering whether your content is actually making a meaningful impact? It might be time to consider "the better content audit" with a custom Relliverse™.

What is a content audit?

A content audit is a review and analysis of all the relevant content a business has produced and disseminated. This may include articles, blog posts, and other forms of long-form content. It takes into account any sort of written content that you're using to promote your product, services, or organization.

An audit helps assess the contents' quality, relevance, and performance against defined objectives. For businesses that use long-form content, this type of audit helps to identify:

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• Strengths and weaknesses in their content strategy
• Opportunities for improvement
• Gaps in content coverage.

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Armed with the knowledge, businesses can improve the effectiveness of their content marketing efforts and increase engagement with their target audience. And we know what that means: more organic traffic.

What's a content gap analysis? Is it different from an audit?

It's not necessarily different, just another part of the content audit process at Rellify. A content gap analysis identifies topics or areas of interest that have not been adequately covered by a website's existing content. They're more relevant to the target audience's needs, interests, or search queries.

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A gap analysis helps discover opportunities to create new content that fills these gaps. Make the most of your marketing budget by addressing the questions and needs of your audience that competitors are missing. By performing this type of analysis, businesses can strategically enhance their content, improve SEO rankings, and better meet their audience's needs.

The role of machine learning and AI in "the Better Content Audit"

Machine learning and artificial intelligence are the latest MVPs on the scene when it comes to content audits. They help with automating the analyzation of large volumes of content — identifying patterns, trends, and anomalies that might not be evident to human auditors, even if they're using SEO tools.

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These technologies can efficiently classify content, assess its messaging, readability, and SEO effectiveness, and even predict future content performance. The automation of the auditing process allows businesses to make data-driven decisions to:

• Optimize content strategy
• Improve content quality
• Enhance user engagement more effectively and efficiently than traditional, manual methods

The Relliverse™ difference

What's "out"? Relying on tedious and manual processes that are prone to human error. What's "in"? Content audits that leverage machine learning and artificial intelligence for fast, efficient, thorough, and reliable analysis.

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A Relliverse™ is your company-specific AI subject-matter expert. Instead of casting your net into the world wide web of content and hoping to catch topics that resonate, and then re-evaluating when they don't, a Relliverse™ can tell you exactly what’s currently working (and will work) by crawling the web for relevant content that caters to your customer’s interests. It’s a custom-built tool that can quickly and easily be refined to your company’s niche.

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These are some of the ways you can expect a Relliverse to take your content audits to the next level by harnessing the power of AI.

Competitive analysis

Not only does the Relliverse™ allow your business to analyze its own content effectiveness, but it also lets you thoroughly and quickly assess your competitors' content with accuracy. This can help you understand what strategies are working well in their industry and identify gaps in your own content that competitors are capitalizing on.

Machine learning clustering

The use of AI and machine learning within topic modeling to cluster articles into topics and subtopics can provide a more nuanced and detailed analysis that goes beyond typical content audit findings. It can uncover patterns and trends that might be missed through manual analysis. A custom Relliverse™ even provides a graphic visualization — a hierarchy of these topics and subtopics for better understanding.

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Data-driven insights

AI has the power to leverage data in ways that the online content marketing industry has never seen. The ability to compare large volumes of numbers and see the performance of different topics can lead to more informed and strategic decisions for a future content strategy. When a custom Relliverse™ combs through huge volumes of data, it's not just looking at the content itself, but the context and relevancy that surrounds it. This kind of content intelligence allows a Relliverse™ to make recommendations of topics and keywords that most accurately match the context of your business and its marketing goals. Machine-learning helps the continuation of fine-tuning of this content relevancy as it applies to your target audience or customers.

Ready to audit your content the Rellify way?

Ready for a website audit? Rellify is able to produce a much more accurate and relevant framework to assess your content and develop a winning strategy. To find out more about how a custom Relliverse™ can revolutionize your content audits, contact a Rellify expert today!