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How and Why to Create Relevant Long-Form Content

Thoughtful long-form content can be an integral component of your content marketing strategy. Long-form content can include blogs, articles, white papers, ebooks, tutorials, or reports that exceed an average word count […]

Unlocking Success in Content Strategy: The Role of Keyword Difficulty

In the competitive digital landscape, a successful content strategy hinges on understanding factors like keyword difficulty—a metric that directly impacts search engine visibility. We’ll explore the importance of keyword difficulty […]

How to Use Topic Clusters: 6 Steps to Start Improving Your Content

Looking for a way to unify your blog posts, add structure and purpose to an overly long piece of content, and see massive gains in the search rankings? Incorporating topic […]

Keyword Cannibalization: A Guide to Preventing This Silent SEO Killer

Have your product pages, blog posts, or landing pages not driven much web traffic despite you jumping through all the right SEO hoops? The cause may be something that many […]

8 Reasons Why Your Business Needs a Blog

Blogs have come a long way since their inception in 1994. And they’re still at the forefront of online marketing. It’s not just about “mommy blogs,” anymore, although those are […]

Generative AI: Opportunities and Challenges for Marketing

Source: CMSWIRE, Mar 6, 2023 Generative AI, also known as generative adversarial networks (GANs), is a type of AI that has stirred up controversy due to its potential to create digital […]

The Ultimate 2023 Content Marketing Strategy: 10 Steps to Success

Source: it munch, Feb 16, 2023 You may have heard the phrase “content is king” before. Just as a king rightfully sits on a throne, your content marketing strategy should […]

How publishers can use pillar pages to improve SEO

Source: WNIP, Mar 2, 2023 The way people search has changed and, with that shift, so have technologies used to interpret searches and serve up results. According to Hubspot, search engines […]

B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]

Source: Content Marketing Institute, Jan. 25, 2023 In The End of Competitive Advantage, Rita Gunther McGrath illustrates all competitive advantages are transient. She contends everybody understands that. So why hasn’t basic […]

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