By Jayne Schultheis “Hello! How can I help you today?” Nearly all of us have had a conversational AI chat experience recently, whether we realize it or not. Conversational artificial intelligence has revolutionized how we interact with our world, especially in how we do business. According to one survey, 88%...
By Dan Duke – Every day brings new opportunities to interact with customers, but if you reach out to them in only one way, you limit those interactions. Multichannel marketing gives companies different avenues for connecting with more customers and prospects. Multichannel marketing is a strategy of engaging customers through...
In the modern age of digital marketing, writing long-form content is the name of the game when it comes to securing great leads that can turn into customers. But not all writing is created equal, and it’s easy to get the different types confused when you’re looking for solutions to...
By Dan Duke – If you’re looking for ways to reach your target customer, your first task should be to craft a detailed portrait of your target market. An important part of creating that portrait is developing a “buyer persona.” What is a buyer persona? In marketing, “buyer persona” refers...
By Nora Firestone – If you’re looking to bolster your return on investment from content marketing, you’re going to have to start at the beginning of the process: Sizing up your competition. But not all content competition is created equal. In this article, we’ll take a look at the distinctions...
By Nora Firestone – Does your business have an online presence, but you’ve been wondering whether your content is actually making a meaningful impact? It might be time to consider “the better content audit” with a custom Relliverse™. What is a content audit? A content audit is a review and...
By Sebastian Paulke – Topic modeling has become one of the fundamental steps within the long-form content creation process, superseding the use of keyword clustering. Rellify does it a bit differently than the rest of the generic large language learning models and SEO tools. In this article, we’ll look at...
By Nora Firestone – In this final part of our 4-part series on URLs, we’ll give you a broad overview of common URL errors — called HTTP errors —and how to troubleshoot them. Part One: Unlocking the Power of URLs in SEO Part Two: Creating SEO-Friendly URL Structures Part Three:...
By Jayne Schultheis – This is the second part in our 4-part series on URLs and their relationship with search engine optimization. In this section, we’ll look at how the URL structure is an important part of a broader SEO strategy. Part One: Unlocking the Power of URLs in SEO...