Houston Jayne

Head of Customer Success, Americas
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Houston Jayne

Houston Jayne

Houston is the VP of Content Strategy at Rellify, where he has been driving client strategy and fostering customer success since March 2021. His expertise in SEO, content strategy, account management, and thought leadership helps businesses enhance their search visibility, amplify traffic, and drive revenue growth.

Prior to Rellify, Houston was the Director of Search Marketing at Blink Health, leading SEO efforts for their digital health platform. At eBay, he served as Senior SEO Technical Manager, improving the indexing of high-value pages. As Growth Marketing Lead at Paysa Inc, he managed SEO, PPC, content, and social media strategies.

Houston's notable experience includes his role as Director of SEO Marketing at Walmart eCommerce, where he led the SEO strategy for Walmart.com. He also directed SEO at Kosmix, which was acquired by Walmart, and led traffic acquisition at Oodle.com.

Houston’s extensive background in SEO and digital marketing, combined with his leadership skills, makes him a valuable asset to Rellify, driving growth and enhancing online visibility.

Felix Heinstadt

Full-Stack Developer/Cloud Architect
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Felix is a key player at Rellify, bringing his extensive expertise in full-stack development, cloud architecture, and ML Ops to the forefront. As a Full Stack Developer, he is instrumental in transforming innovative ideas into tangible, high-performing solutions.

Felix excels in crafting seamless user experiences, ensuring that every interaction with our applications is smooth and intuitive. His work goes beyond the frontend, as he also architects robust cloud infrastructures that provide the scalability and reliability our systems need to thrive. Additionally, Felix plays a crucial role in deploying machine learning models into production, bridging the gap between theory and practical application.

His multifaceted contributions are vital to Rellify's success, making him an indispensable member of our team. His ability to integrate diverse technologies and maintain top-tier performance standards ensures that Rellify remains at the cutting edge of the industry.

Vova Deviatkin

User Experience Designer
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Vova is a seasoned multi-disciplinary designer with over 15 years of experience in crafting digital products and brands. His work, loved by millions, showcases a unique blend of utility and beauty.

Vova's career has taken him through a diverse array of roles, from leading design teams to working in agencies and startups. He has created products across various industries, leveraging his extensive design expertise and business acumen gained from his university studies. This combination allows him to develop products that are not only visually appealing but also exceptionally functional and user-friendly.

At Rellify, Vova is dedicated to his philosophy of making things beautiful from the inside out. His commitment to excellence is evident in the innovative, user-centric designs he creates, significantly enhancing the Rellify platform and user experiences.

Tim Siebigteroth

Full-Stack Senior Developer and Front-End Development Lead
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Tim is our leading software engineer for the front end of the Rellify platform and a key contributor to the back-end development. With a rich background in IT consulting and experience at both large companies and startups, he brings a wealth of knowledge to the realization of our software products. Tim's primary focus is on implementing new features for our platform, and he plays an essential role in collaborating with the product team to conceptualize these features. His expertise ensures our platform remains innovative and highly functional.

Rida Tariq Salam

Rida Tariq Salam
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Rida is a seasoned Machine Learning Engineer at Rellify, bringing several years of experience to the field. She plays a pivotal role in developing and refining the machine learning algorithms that enhance our product's natural language processing capabilities. Rida's expertise is integral to the innovation and effectiveness of our NLP functionalities, driving our product's performance to new heights.

Annika Heinstadt

Analyst
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Annika is a dedicated analyst who ensures that each Relliverse™ is developed to perfection. She meticulously reviews each project to ensure accuracy and efficiency, paying special attention to customer requirements. Her language skills, knowledge of SEO and content strategies ensure that each Relliverse™ not only meets our clients' needs, but also delivers relevant, user-oriented content in line with current market trends and industry best practices.

Michael Fell

Machine Learning Engineer
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Michael is a dedicated machine learning engineer at Rellify, bringing a wealth of expertise to our team. With a PhD in natural language processing, he possesses a profound understanding of language technologies and their practical applications. His specialized knowledge is crucial to advancing Rellify's mission of enhancing content performance, ensuring our solutions are both innovative and effective.

Peter Kraus

Chief Executive Officer
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Peter is a seasoned architect of innovative business solutions that deliver significant value to clients and shareholders. In 1997, he founded a telecommunications real estate development company, achieving a remarkable 13:1 ROI by selling assets to a REIT within two years. He later joined a software start-up in 2000, pioneering the integrated travel and expense SaaS product and forging exclusive strategic partnerships for what became the Concur enterprise platform. With extensive experience in M&A activities and global supplier management, Peter negotiated and implemented industry-first solutions and led teams that launched e-receipt services and Concur Pay, processing over $40 million per month within the first year.

Peter's background in software development brings a balanced and intuitive approach to Rellify. His experience with global software solutions, including Concur's journey from start-up to its $8.3 billion exit to SAP, gives him exceptional insight into positioning Rellify for major growth opportunities. His visionary leadership motivates our global team as we bring the Rellify platform to life.

Meike Dellenbusch

Office Manager, EMEA
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Meike is responsible for the coordination, implementation and monitoring of all administrative matters, such as human resources, accounting/finance and assistance to the management.

Gina Brooks

Graphic Design, Americas
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Gina is a recent Summa Cum Laude graduate in Graphic Design from Liberty University. She is a positive and detail-oriented go-getter. Passionate about creating valuable visuals, she helps Rellify connect with global customers through impactful storytelling.

Daniel Duke

Editor-in-Chief, Americas
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Daniel Duke


Dan’s extensive experience in the editorial world, including 27 years at The Virginian-Pilot, Virginia’s largest daily newspaper, helps Rellify to produce first-class content for our clients.

He has written and edited award-winning articles and projects, covering areas such as technology, business, healthcare, entertainment, food, the military, education, government and spot news. He also has edited several books, both fiction and nonfiction.

His journalism experience helps him to create lively, engaging articles that get to the heart of each subject. And his SEO experience helps him to make the most of Rellify’s AI tools while making sure that articles have the specific information and voicing that each client needs to reach its target audience and rank well in online searches.

Dan’s leadership has helped us form quality relationships with clients and writers alike.

Jayne Schultheis

Content Manager, Americas
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Jayne Schultheis has been in the business of crafting and optimizing articles for five years and has seen Rellify change the game since its inception. With strategic research, a strong voice, and a sharp eye for detail, she’s helped many Rellify customers connect with their target audiences.

The evergreen content she writes helps companies achieve long-term gains in search results.

Her subject expertise and experience covers a wide range of topics, including tech, finance, food, family, travel, psychology, human resources, health, business, retail products, and education.

If you’re looking for a Rellify expert to wield a mighty pen (well, keyboard) and craft real, optimized content that will get great results, Jayne’s your person.

Michelle Porter

Customer Success Analyst, Americas
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Michelle truly brings a spark to the Rellify team. Her research and analytical skills give our American customers content plans that will deliver great results. She graduated from Virginia Tech with a degree in Business Administration and is passionate about data analytics. Michelle makes sure each customer is on track with the best-ranking content data, keywords, and competition analysis.

Jürgen Kranz

CTO EMEA
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Jürgen brings a wealth of experience in founding and co-founding tech companies, making him adept at identifying the right architecture, language, and teamwork necessary to propel SaaS organizations into growth mode. His extensive background in running some of the most advanced product development and engineering organizations globally equips him with the expertise to drive innovation and excellence at Rellify.

Jürgen's management consulting experience aligns perfectly with Rellify’s approach to content performance, which demands a deep technical understanding of customers' industries and goals.

His impressive track record in software architecture and product development, coupled with his strategic insights, make him an invaluable asset to the Rellify team. His leadership ensures that our technology remains at the forefront, enabling us to deliver exceptional content performance solutions.

Markus Koch

Global Director Demand Generation
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As a specialist in marketing communications and business development, Markus has successfully coordinated European marketing activities of German as well as international companies for more than 20 years. At Rellify, as Global Director Demand Generation, he is responsible for customized demand generation strategies.

Houston Jayne

Head of Customer Success, Americas
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Houston Jayne

Houston is the VP of Content Strategy at Rellify, where he has been driving client strategy and fostering customer success since March 2021. His expertise in SEO, content strategy, account management, and thought leadership helps businesses enhance their search visibility, amplify traffic, and drive revenue growth.

Prior to Rellify, Houston was the Director of Search Marketing at Blink Health, leading SEO efforts for their digital health platform. At eBay, he served as Senior SEO Technical Manager, improving the indexing of high-value pages. As Growth Marketing Lead at Paysa Inc, he managed SEO, PPC, content, and social media strategies.

Houston's notable experience includes his role as Director of SEO Marketing at Walmart eCommerce, where he led the SEO strategy for Walmart.com. He also directed SEO at Kosmix, which was acquired by Walmart, and led traffic acquisition at Oodle.com.

Houston’s extensive background in SEO and digital marketing, combined with his leadership skills, makes him a valuable asset to Rellify, driving growth and enhancing online visibility.

Dan Boberg

General Manager, Americas
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Dan is a seasoned sales professional with over 18 years of success in B2B-focused tech companies, now bringing his expertise to Rellify. With a proven track record of leading teams in the SaaS, AdTech, MarTech, and Media industries, Dan consistently exceeds revenue targets while delivering customer-focused, well-architected programs and products on time and within budget. His ability to adapt to shifting demands and priorities ensures efficient and high-quality project completion.

At Rellify, Dan leverages his significant experience in training and mentoring teams to create leading SaaS sales processes and develop effective pricing strategies. His expertise in channel partnerships drives revenue and efficiencies, positioning Rellify for substantial growth. Dan's deep understanding of the tech industry dynamics, combined with his strategic vision and leadership skills, makes him an invaluable asset to our team.

Dan's contributions to Rellify reflect his commitment to excellence and innovation, consistently driving success and operational efficiency within the sales department.

Roland Fiege

General Manager, EMEA
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Roland brings a rare combination of international experience, senior business contacts across diverse sectors, and proven entrepreneurial skills, all underpinned by a deep understanding of online marketing, big data, social media, and real-time advertising. His career has spanned the technology, leisure, sports, and marketing industries, following a business-focused path that highlights his ability to operate effectively within teams and lead highly-qualified knowledge workers.

Roland's entrepreneurial acumen has been demonstrated through his success in building three different businesses. He has a proven track record in starting and sustaining new ventures, showcasing his ability to drive growth and innovation. His extensive experience includes building, motivating, and leading teams, further emphasizing his leadership capabilities.

In addition to his business roles, Roland has built a successful consulting practice and is a published author. He is a visiting lecturer at the University of Applied Sciences in Köln and St. Gallen University (CH), where he lectures on social media strategy and measurement. As a respected thought leader in the European IT industry, Roland is frequently seen on TV as an internet and online marketing expert and is a sought-after interview partner on channels such as n-tv and ARD Mittagsmagazin.

Now, as the general manager of Rellify’s commercial team in Germany, Roland leads with a transferable passion for marketing, entrepreneurship, and technology. His vision and expertise continue to drive Rellify's success in the competitive landscape of online marketing and big data analytics.

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