Google Updates

Google’s core updates enhance search results by improving content assessment and matching user intent. These updates take about two weeks to be fully implemented and focus on Expertise, Authoritativeness, and Trustworthiness (E-A-T) across all content types. Visibility and volatility metrics measure the impact of the update on page rankings, with high visibility indicating better search presence and volatility suggesting algorithmic activity.

The review system prioritizes in-depth, value-added reviews over generic summaries and extends its evaluation to other website content if reviews make up a significant portion of the site’s content, with application across multiple languages.

The update includes desktop page experience as a ranking factor, incorporating metrics such as LCP, CLS, FID, HTTPS security, and the absence of intrusive and disruptive interstitials.

In December 2021, Google released the Product Reviews Update, aiming to enhance the search experience by promoting high-quality product reviews while demoting shallow or biased content. The update focused on user intent and relevance, rewarding websites with comprehensive reviews and penalizing those with low-quality content, leading to adjustments in SEO practices for website owners and professionals.

In November 2021, Google’s Core Update focused on improving search results and user experience, prioritizing content quality and relevance, leading to fluctuations in search rankings for websites. The update emphasized user experience, requiring website owners to optimize for page speed, mobile responsiveness, and user-friendliness. As a result, website owners and SEO professionals had to reassess their strategies, adapting to the changes to meet Google’s new criteria for quality and relevance while fostering transparency and trust in content credibility.

In July 2021, Google launched the Link Spam Update to combat link spam by penalizing websites with manipulative backlinks while rewarding those with high-quality, organic links, emphasizing the importance of authentic content and relationships for better search engine visibility.

The 2nd Google Core Update, rolled out in July 2021, marked a significant algorithm change that impacted search rankings and website visibility across the internet. This update aimed to improve user experience by prioritizing websites with high-quality, relevant content, and better page experiences.

In June 2021, Google launched its first significant spam update, aiming to penalize websites engaging in manipulative SEO practices and rewarding those delivering valuable content and user experiences to ensure more accurate and relevant search results for users. The update targeted deceptive tactics like keyword stuffing and link schemes, while emphasizing the importance of adhering to webmaster guidelines and ethical SEO strategies to improve search engine visibility and rankings.

In May 2021, Google introduced the Page Experience Update, emphasizing user experience as a vital factor in website ranking by evaluating metrics like loading speed, visual stability, interactivity, security, and absence of intrusive elements, encouraging websites to prioritize seamless user experiences to improve search rankings and overall engagement.