Usability refers to the ease of use and overall user experience of a product, website, or software application. Usability testing involves evaluating a product’s design and functionality through testing with representative users. The goal of usability testing is to identify potential user experience issues and improve the overall user experience by making the product more intuitive and user-friendly. Usability testing can involve a variety of methods, such as user surveys, interviews, and observations, as well as metrics like task completion rates, time on task, and user satisfaction. Effective usability design can result in increased user engagement, improved conversion rates, and greater overall user satisfaction.
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