Hyper-Personalization: Time for Your Company to Join the Big Brands

If none of the 5,000 new Oreo flavors are exactly your speed, you can now build your own Oreos to celebrate your next special occasion. Don’t like running? Take a quick quiz to discover the perfect fitness routine for you. And if your daughter’s been dying for an American Girl doll, why not make the price worth it and design a one-of-a-kind doll that looks just like her? Hyper-personalization has been the name of the game for a while for larger, household brands.

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