By Jayne Schultheis – Machine learning is a subset of artificial intelligence (AI) that involves giving computers the ability to learn by analyzing data and past experiences without explicit programming. Computers use algorithms to find patterns within and from data to solve problems and make predictions. In a typical day, the...
How can you craft a content marketing strategy that delivers strong results? Read on for some helpful tips to get started.
As the digital world disrupts many formerly tried-and-true marketing channels, content marketing has become increasingly important. But what is it, exactly? And how can you incorporate various types of content into your overall marketing strategy? Read on for everything you need to know about content marketing. But first, let’s start...
What should content teams focus on to see the results they’re looking for? Alan Edgett, Founder and CEO of The Gig Agency, recently addressed this topic and others in his recent rellify webinar, “How to Use Data to Drive Your Content Marketing Performance.” (more…)
By Dan Duke – Understanding natural language processing and the way it informs machine learning can dramatically improve your content marketing efforts. Read on to learn all about this tool and how it can help drive a greater audience to your company. What is Natural Language Processing? Natural Language Processing (NLP)...
To get top results from content creation and content marketing, you’ll want to direct your content toward the specific people who will be the most interested in it. The best way to do that as you plan, create, and publish content is to consider the customer journey stages that your target audience passes through.
For the best content relevance, these five SEO terms should be emphasized: keyword, SERPs, ranking factor, meta description and user experience.
Would you believe us if we said NLP, NLU, and NLG are already a part of your daily life and probably part of your business as well? These acronyms stand for “natural language processing,” “natural language understanding,” and “natural language generation,” respectively, and they’re all used within the context of AI (Artificial...
The increased demand for hyper-personalization reflects consumers’ interest in receiving results that are relevant to their unique interests.