The key benefits of AI in SEO
A primary benefit of using AI in SEO is efficiency and speed. The increase in efficiency can even be quantified in monetary terms. Content creators in the company can work faster and more efficiently with the support of AI in SEO.
In addition, many companies use the services of SEO agencies. These can become faster and more cost-effective with the support of AI with deep machine learning. It will become easier over time to create entire websites with a few clicks while still maintaining relevance to search engines.
The improvement in search engine ranking can also be accurately measured when using AI to bolster SEO. This will have a direct impact on sales success, especially for online stores or any company with an online presence.
Machine learning or deep learning is not only helpful in the strategic planning and implementation process but also in improving content over time. Currently, relevant content is generally only revised after publication when reports show that click numbers are falling or the content is falling in the search rankings. AI supports online marketing in the ongoing monitoring and (human-assisted) maintenance of content and ensures a largely constant high relevance for search engines.
How does Google deal with AI in SEO?
With the research project “Google Brain” and the acquisition of the AI specialist DeepMind in 2014, Google positioned itself as a leader in the field of artificial intelligence. Since CEO Sundar Pichai officially announced the change in strategy from “Mobile First” to “AI First” in 2016, it’s clear that AI will shape almost all areas of the company in the present and future.
But AI has changed a lot since then, right?
Google has maintained that it will not be penalizing content that is AI-generated or augmented with AI automation. Regardless of how content is produced, those seeking success in Google Search should be looking to create original, high-quality, people-first content demonstrating qualities E-E-A-T. This stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google has no issues or penalties for using AI throughout your content creation process, as long as your goal is to authentically reach your target audience.
The bottom line: if you rely too heavily on completely artificially synthesized AI content and effectively just become a cheap content mill with no aspects of E-E-A-T, Google will notice and penalize you. While AI content detection technology is still a work in progress, Google’s motto is simply this: “we know quality content when we see it, and that’s what we’ll promote.”
Supercharge your Marketing Efforts by Using AI in SEO
We’re serious about using AI to augment your content marketing efforts, and that means your SEO. With a custom Relliverse™, combined with the comprehensive suite of features within the Rellify platform, you can ensure your quality content is tailored from start to finish for both your audience and search engine visibility. Ready to see for yourself? Talk to a Rellify expert and see how Rellify can maximize your marketing ROI with relevant, SEO-optimized content that’s crafted expertly with AI assistance.
About the author
Jayne Schultheis has been in the business of crafting and optimizing articles for five years and has seen Rellify change the game since its inception. With strategic research, a strong voice, and a sharp eye for detail, she’s helped many Rellify customers connect with their target audiences.
The evergreen content she writes helps companies achieve long-term gains in search results
Her subject expertise and experience covers a wide range of topics, including tech, finance, food, family, travel, psychology, human resources, health, business, retail products, and education.
If you’re looking for a Rellify expert to wield a mighty pen (well, keyboard) and craft real, optimized content that will get great results, Jayne’s your person.