Research that reduces guesswork
Market research workflows cover the discovery and synthesis work between "we need to understand our market" and insights that actually sharpen strategy. Audience analysis, survey design, trend research, and competitive benchmarking — the groundwork that makes every downstream marketing decision more confident and more defensible.
Who is it for
Strategists, Product marketers, Marketing analysts
Featured Blueprints
Keywords & Questions Research
Generate must-use keywords, good-to-use keywords, and questions for an article topic. Simple input—just provide the topic.
Competitor Discovery
Identify true content competitors by analyzing SERP overlap and intent-based filtering. Use when you need to find sites competing for visibility on the same content-intent queries, not just product competitors.
Topic Discovery
Analyze a domain to discover strategic focus topics for content marketing. Use when starting content strategy, onboarding a new client, or identifying what topics a brand should own.
Market Landscape
Build an evidence-backed competitor landscape from a single company input—competitor set, capability taxonomy, and a capability-by-company matrix with sources.
SEO Audit
Analyze content against SEO rules for readability, on-page SEO, and topic coverage. Optionally scores against a brief (keywords + questions) for deeper analysis.
Market Research Tool
Produce a comprehensive market research report with trends, competitors, and opportunities. Use for planning, positioning, and GTM.
SWOT Analysis Generator
Create a credible, evidence-backed SWOT (Strengths, Weaknesses, Opportunities, Threats) plus key takeaways and strategic recommendations. Use when you need a fast strategic snapshot of a company, product, or initiative.
PE Portfolio GenAI Analysis
CEO: Generate a PE firm portfolio timeline smart card with GenAI scoring. Use when you want to analyze a private equity firm’s portfolio mix and visible GenAI adoption signals based on public web sources.
Competitive Intelligence Brief (moves, messaging, pricing, positioning)
Create a competitive intelligence brief. Use when you need a structured view of competitor moves, messaging, pricing, and implications.
Customer Persona Builder
Build an evidence-based customer persona (ICP) with demographics, firmographics, jobs-to-be-done, pain points, objections, and messaging.
Market Research Tool (structured research + synthesis)
Run structured market research and synthesize findings into a concise brief. Use when you need an evidence-based view of a market, segment, or trend.
Research Synthesis Report Generator
Synthesize research, notes, and sources into a structured client-ready report. Use when you need an executive narrative plus supporting evidence.
Market Research Tool (Marketing)
Marketing-focused research report with audience insights, competitors, channels, and messaging opportunities.
Use Cases
Analyze your target audience
Build a detailed profile of your ideal customer — including jobs to be done, pain points, buying triggers, and the language they use to describe their problems.
Design a research survey
Write clear, unbiased survey questions that generate actionable responses — with structure and logic designed to get honest answers at scale.
Synthesize research findings
Turn raw interview notes, survey data, or secondary research into a structured summary of key themes, implications, and recommended next steps.
Map market trends
Identify the industry shifts, audience behavior changes, and emerging opportunities most relevant to your category — and translate them into strategic priorities.
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