If orchestrated correctly, content marketing should be the most productive and cost-effective form of marketing for many companies. According to a Hubspot guide : Online articles start to impact lead growth once 20 or more articles become available, and customers with blogs gather 68% more leads than customers without blogs.
However, without quality and strategy, content marketing work is wasted effort. Your best hope for getting both of those key ingredients can be found with a content marketing agency .
A quality content marketing agency knows how to get your content to your target audience . It’ll also make sure it’s written in a useful, helpful, and informative way that naturally drives excellent results . If you’re still unsure whether it’s the right decision for your business, keep reading.
What does a content marketing agency do?
What you can expect from a content marketing agency
Strategy. Content marketing is a digital marketing strategy that involves creating and distributing written material, videos, and graphics. A content marketing agency can help brainstorm and solidify your company’s mission, target audience, KPIs , and editorial plan, plus many other aspects of digital marketing.
Topic ideation and analysis. They’ll research, identify, and select the most relevant topics to engage your target audience. They do this in several ways — including brainstorming content, conducting competitive research, and analyzing trends.
Content auditing. Your website might offer tons of content, but quantity isn’t always the catch-all solution. In fact, it could be hurting your brand in the long run. What you want is the right content to reach your target market. A content marketing agency has the tools, knowledge, and resources to take a deep dive into your existing content . They’ll help find any gaps or means of improvement.
Writing and editing. Content optimization and SEO services are crucial parts of producing successful long-form content . Writing content that converts leads into paying customers is a challenging skill to master. Content agencies have the experience to pull it off. With expert writers, content marketing agencies can attract visibility on search engines by creating content that people want to read.
Content creation. Valuable content doesn’t have to just be long-form blog content — although we at rellify are huge proponents of it. Content can also take the form of white papers, email marketing, graphic design, and social media marketing . Before you choose an agency, ask about what kind of content creation they’re best at producing. Some of the best content marketing agencies are one-stop shops that do it all. Some specialize in particular kinds of content. As a full-service agency with end-to-end content marketing, rellify has the expertise to help you get organic visibility and results.
Publishing. The right content marketing agency uses thought leadership to create a custom content plan that supports your bottom line. But not every organization has the time or resources to spend on implementing content marketing campaigns. With a content marketing agency regularly publishing engaging content for you, your authority on Google has the potential to skyrocket. You’ll be set to boost rankings for your content, build traffic momentum, and experience lead generation.
Performance reporting . Let’s say you’ve developed a custom strategy and sent your wonderful, optimized, relevant content out into the world. How do you know it’s working? Data. A content marketing agency can help establish performance benchmarks for content in your industry. It then will monitor the performance of your content and report on it. You can analyze and compare the performance of individual articles and entire projects, then adjust accordingly.
Account and project management. You need a captain of your marketing efforts — someone to implement, execute, and measure every step along the way. Project managers are integral to any agency focused on making clients happy. The right content marketing agency can provide an expert to manage projects from start to finish.
When should a company work with a content agency?
Is a content agency needed for your business?
Simply put, a company should start working with a content agency when it decides to implement a well-crafted strategy to reach its target audience. Sound like you? Great. Here are some more specific questions to ask:
Do you have a website that relies on traffic to drive sales?
Whether you’re a wealth management firm or you make cute costumes for dogs, you know the value of web traffic. But product pages along won’t generate visitors — and customers. Long-form content marketing is an integral part of a robust content strategy. It can get you found more easily with search engine optimization.
Do you want well-crafted messages on social media platforms?
Consistency is key when it comes to branding . With the high volume of content on social media, your message can get lost in all the noise. And there’s a lot of noise, trust us. According to a study by Ahrefs, about 90% of web pages on the internet got no organic traffic from Google .
It’s also tough to keep up with the ever-changing trends and algorithms. A content marketing agency can be your secret weapon in crafting great content that targets the right audience.
Are you an early-stage startup that needs a flexible marketing solution?
A startup is one of the most ambitious and perhaps stress-inducing endeavors you can pursue. There are a million things to do with a small staff and budget. A content marketing agency can help you build awareness and trust among your target audience. It also will help you develop an organic SEO presence and marketing strategy that doesn’t rely on a big budget for influencer marketing or paid advertising.
Are you a large or midsized organization that lacks internal resources for content marketing?
Even the biggest, most-well established organizations can have gaps that need to be filled. The answer isn’t always just hiring a new person. A content marketing company has the potential to work on projects as needed. It also can create a digital strategy for you to implement or carry out the strategy for you.
Are you a professional ready to build your industry reputation?
Many business professionals are interested in building or managing their reputations online. But many don’t have the time to get content created and posted regularly.
If this is you, a content marketing team could ghostwrite or curate content and solve your problem. Collaborate with a content agency to identify the key messages to share with a broader audience. Then, you can build your reputation and attract more leads with minimal time investment.
Are you a marketing agency without in-house content marketing expertise?
You may not have the content know-how and experience to adequately address a client project involving long-form content . This is especially true if your agency primarily focuses on ad copy and design work. In this case, subcontracting to a content marketing agency can be helpful.
Find the right content marketing agency and get results.
Now that you’ve asked yourself all the important questions, are you ready to work with a digital content agency? Achieving marketing goals for businesses is at rellify’s core; it’s our bread and butter — our mission. Rellify works with large to small companies in various industries and provides expert solutions for content-related projects. Contact a rellify representative to learn how our expert content marketing services can provide your business with real, relevant results.
