The days of tedious keyword research and SEO optimization are coming to an end. AI-based solutions are changing the market for the better. Innovative services are implementing AI in SEO, offering greatly increased relevance and visibility. Let's look at the ways AI has revolutionized the way that marketers do SEO and explain how you can use it in your content marketing efforts.

Welcome to The Age of AI in SEO

AI, or artificial intelligence, encompasses many forms of computations, learning models, research, and analysis, all performed by computer systems.

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Many of us have already seen the capabilities of generative AI. You may be familiar with writing produced by ChatGPT, SORA-generated videos, and chatbots offering AI assistance. In the field of search engine optimization (SEO), AI technology presents many significant possibilities.

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According to Forbes, 35% of companies were using AI for content creation in 2023. And this use of AI is becoming more and more appealing as companies look for ways to free up their teams for other tasks. Incorporating AI in your SEO increases not only effectiveness, but also efficiency. Complex strategy insights in the form of content development, conversion, and usability optimization can be handled by AI quickly and reliably.

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Through technical optimization, machine learning and natural language processing (NLP), AI in SEO will increasingly dominate the market. Based on learning processes, no optimization opportunity will go undetected. Gaps in SEO can be fixed and specific articles or even entire websites will be given higher relevance to boost search engine results.

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How Rellify uses AI in SEO

Another notable statistic from Forbes: 1 in 3 businesses said in 2023 that they plan to use ChatGPT to write website content. While ChatGPT might seem like an efficient way to churn out content, it doesn't have the capability to understand exactly what your target audience is already searching for. That's where Rellify is different.

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While you have the option to use generative AI text within the Rellify platform, we're particularly excited about the way we harness AI to revolutionize the core of SEO through the use of a custom Relliverse™. Using a "neural network" model similar to the data processing capabilities of the human brain, Rellify helps its clients understand their particular audiences and their habits on search engines. By crawling the websites of you and your competitors, we can group keywords into topics and clusters based on your niche target customer's search intent. Our AI sets the stage for you to create content that your target audience wants to read.

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Furthermore, the Rellify platform itself allows you to incorporate AI wherever you see fit. Want to generate an outline that tells you where your keywords would be best used? Rellify's Smart Brief feature allows you to seamlessly build a well-structured and comprehensive brief with subsequent keyword suggestions in seconds.

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Want to craft a perfect meta description in seconds? Rellify's generative AI feature can scan the entirety of your text in moments and produce a concise description.

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A writer on our app can use AI to answer specific questions, continue text, and summarize text. Don't want to write a single thing? Rellify's AI will generate an article for you. We can take you in a matter of minutes from exploring for the right topics and keywords to producing full articles.

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With Rellify, you're in the driver's seat when it comes to using AI in SEO. We just give you the fuel, car keys, and GPS.

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The key benefits of AI in SEO

A primary benefit of using AI in SEO is efficiency and speed. The increase in efficiency can even be quantified in monetary terms. Content creators in the company can work faster and more efficiently with the support of AI in SEO.

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In addition, many companies use the services of SEO agencies. These can become faster and more cost-effective with the support of AI with deep machine learning. It will become easier over time to create entire websites with a few clicks while still maintaining relevance to search engines.

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The improvement in search engine ranking can also be accurately measured when using AI to bolster SEO. This will have a direct impact on sales success, especially for online stores or any company with an online presence.

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Machine learning or deep learning is not only helpful in the strategic planning and implementation process but also in improving content over time. Currently, relevant content is generally only revised after publication when reports show that click numbers are falling or the content is falling in the search rankings. AI supports online marketing in the ongoing monitoring and (human-assisted) maintenance of content and ensures a largely constant high relevance for search engines.

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How does Google deal with AI in SEO?

With the research project “Google Brain” and the acquisition of the AI specialist DeepMind in 2014, Google positioned itself as a leader in the field of artificial intelligence. Since CEO Sundar Pichai officially announced the change in strategy from “Mobile First” to “AI First” in 2016, it’s clear that AI will shape almost all areas of the company in the present and future.

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But AI has changed a lot since then, right?

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‍Google has maintained that it will not be penalizing content that is AI-generated or augmented with AI automation. Regardless of how content is produced, those seeking success in Google Search should be looking to create original, high-quality, people-first content demonstrating qualities E-E-A-T. This stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google has no issues or penalties for using AI throughout your content creation process, as long as your goal is to authentically reach your target audience.

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‍The bottom line: if you rely too heavily on completely artificially synthesized AI content and effectively just become a cheap content mill with no aspects of E-E-A-T, Google will notice and penalize you. While AI content detection technology is still a work in progress, Google's motto is simply this: "we know quality content when we see it, and that's what we'll promote."

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Supercharge your Marketing Efforts by Using AI in SEO

We're serious about using AI to augment your content marketing efforts, and that means your SEO. With a custom Relliverse™, combined with the comprehensive suite of features within the Rellify platform, you can ensure your quality content is tailored from start to finish for both your audience and search engine visibility. Ready to see for yourself? Talk to a Rellify expert and see how Rellify can maximize your marketing ROI with relevant, SEO-optimized content that's crafted expertly with AI assistance.

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