Global Content Marketing Market 2023-2027
The analyst has been monitoring the content marketing market and it is poised to grow by $584.02 bn during 2023-2027, accelerating at a CAGR of 16.37% during the forecast period. Our report on the content marketing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the rise in the number of users on social media, growing demand for digital magazines, and rising penetration of mobile computing devices.
The content marketing market is segmented as below:
By Objective
• Lead generation
• Brand awareness
• Thought leadership
• Others
By Platform
• Blogging
• Videos
• Infographics
• Case studies
• Others
By End-user
• Retail
• Automotive
• Financial services
• Telecom
• Others
By Geographical Landscape
• APAC
• North America
• Europe
• South America
• Middle East and Africa
This study identifies the use of AI with social media management software as one of the prime reasons driving the content marketing market growth during the next few years. Also, the use of analytics in content marketing and the use of live videos for content marketing will lead to sizable demand in the market.
The analyst presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters. Our report on the content marketing market covers the following areas:
• Content marketing market sizing
• Content marketing market forecast
• Content marketing market industry analysis
This robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading content marketing market vendors that include Adobe Inc., Brafton Inc., ClearVoice, Inc., Content Adjacent, Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Flyp Technologies Inc., Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Media, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., SugarCRM Inc., and Upland Software Inc. Also, the content marketing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The analyst presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. Technavio’s market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Summary
Table of contents
Methodology
Our market research methodology is designed to provide the clients with comprehensive and accurate information on various industries and markets. It includes data collection, primary interviews, macro-economic factor analysis, country-level data analysis etc.
