The 2nd Google Core Update, rolled out in July 2021, marked a significant algorithm change that impacted search rankings and website visibility across the internet. This update aimed to improve user experience by prioritizing websites with high-quality, relevant content, and better page experiences. Many websites experienced fluctuations in their rankings as Google recalibrated its search algorithm, favoring sites that provided valuable and up-to-date information while penalizing those with thin or outdated content. As a result, website owners and SEO professionals had to reassess their strategies and focus on creating content that met Google’s new criteria, emphasizing user satisfaction and relevance. The update underscored the search engine’s commitment to providing users with the most relevant and useful search results possible.
July 1, 2021 Google Core Update
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