To get top results from content creation and content marketing, you’ll want to direct your content toward the specific people who will be the most interested in it. The best way to do that as you plan, create, and publish content is to consider the customer journey stages that your target audience passes through.
Voice search optimization becomes increasingly important as the popularity of voice search explodes. However, SEO techniques for typed search queries are not enough to boost voice search.
The customer journey map is almost a mythical creature. There is no one map. In fact, there is not even a single map for any given business. The customer journey is too complicated to allow that. It might be more accurate to say that a business owner needs a map to find a way through the maze of customer journey mapping.