Why Content Performance Is the Most Important Digital Marketing KPI

Content marketers not only want to create quality content, but they also want the right people to read it. So if you want to know how well you’re doing with marketing efforts, content performance remains the most important KPI. Read on to learn more about content performance marketing and how it can enhance your digital marketing metrics.

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longtail keywords

How Do I Develop a Strategy for Using Long-Tail Keywords?

Long-tail keywords have long been part of any successful search engine optimization strategy. To define the phrase in a simplified way, long-tail refers to a search query that is more specific and is over two or three words in length. Long-tail keywords can be a long phrase or question that is used by a searcher, often to find a product or service.

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Hyper-Personalization: Time for Your Company to Join the Big Brands

If none of the 5,000 new Oreo flavors are exactly your speed, you can now build your own Oreos to celebrate your next special occasion. Don’t like running? Take a quick quiz to discover the perfect fitness routine for you. And if your daughter’s been dying for an American Girl doll, why not make the price worth it and design a one-of-a-kind doll that looks just like her? Hyper-personalization has been the name of the game for a while for larger, household brands.

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Can Intelligence Augmentation Boost Your Business?

Intelligence Augmentation combines the processing power of computers and the insight of human intelligence. Sound valuable? According to the global research firm Gartner, Intelligence Augmentation is expected to generate $2.9 trillion worth of business value and 6.2 billion hours of productivity around the world this year.

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Six Steps to Successful Customer Journey Mapping

The customer journey map is almost a mythical creature. There is no one map. In fact, there is not even a single map for any given business. The customer journey is too complicated to allow that. It might be more accurate to say that a business owner needs a map to find a way through the maze of customer journey mapping.

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