After finalizing your rellify™ Content Plan, our SEO strategists start creating individual briefings for your articles and pages. These are the basis for the content creators to develop high quality content that your target audience has been looking for – delivering more online visibility and a optimal ROI!
In the Explore step, we focus on your individual articles based on your rellify™ Content Plan. We then analyze the up-to-the-minute search landscape and identify the keywords and questions that are most relevant to your target group.
These questions form the subheadings of your article. This way, you address your target audience in the best possible way and demonstrate thought leadership. At the same time, this gives your article structure, serves as a story framework and helps establish domain authority.
Article specifications determine the tone of your articles: Should the article be longer or shorter? Is the articles’s target audience new to the topic or experts in the field? Relevant links and media recommended for writing the article are also noted here.
To achieve high relevance you need more than a good structure. Backing up content with internal and external links is just as important as the appropriate use of images and video material. If the author follows these guidelines, article creation becomes almost as easy as child’s play.
After we have defined all the questions your article should answer and keywords that should be incorporated to be relevant in the Content Brief, our team will set up your workspace, the “Editor”, for you.
In this step, we drag all questions and keywords into the workspace and create the headline and all the subheadings. In addition, we create the meta data for your article, enter the URL where your article will be found and add the meta title and meta description so that your article is correctly indexed by search engines and the displayed “snippet” gives relevant info to your readers. We then do the same again with an image suggestion.
And with that, the rellify™ Smart Brief is complete.
The rellify™ Smart Briefs are the key to your success. They give you the best chance to ensure content created is in alignment with your content plan – covering critical topics and sub-topics, including your brand voice, meeting corporate and industry standards and SEO requirements.
Your content creators are freed up by a guided process to focus their attention on the creative process rather than trying to remember what to do when. All they have to do is fill in the blanks between the headlines in a journalistic manner, taking into account the keyword list – and your article is ready!
This saves time, ensures consistent quality and relevance, and increases output.
And of course, the results underline your thought leadership and improve your brand status in the eyes of customers as well as provide meaningful content. Thanks to our guided process, this best-practice solution can be implemented very quickly.
rellify™: For better quality and a higher ROI!
We would be happy to create a content plan for your company to achieve your goals.
To do so, we need some additional information from you: Please briefly fill out the adjacent form, and we’ll have all the information we need to analyze your issues and challenges through our AI.
On this basis, we’ll then create a preliminary rellify™ Content Plan, which we’ll present to you in a personal meeting (video conference/phone call).
Once your content plan is approved, your writers can get certified on the rellify™ Content Intelligence platform and use your rellify™ Smart Briefs to create your content faster and with higher quality thanks to our guided process and AI support.
We look forward to hearing from you!
Your rellify™ Content Strategy Team
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