Select relevant topics for your Content Plan

At rellify™, we’ve found the lack of a data-driven content strategy often leads customers to produce a lot of content that does not reach their target audience and also isn’t visible in search engines meaning it isn’t found or read.

Our solutions and work for global clients across many industries prove that using data science to identify what topics are relevant to your audience yields better results than surfing for keywords about topics you think are relevant.

Companies that address the right topics and publish relevant, compelling, meaningful content on those topics systematically earn higher rankings, more content authority, and last but not least, more quality traffic.

rellify™ Content Plan: Topic Ideation and Content Strategy in 3 Steps

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Step 1: Discovery – what happens in your Internet domain?

Our data analysts start by crawling your and your competition’s websites using our self-learning AI and a toolbox of other tools.

At the end of this process, called “rellify™ Discover”, we know which topics in your domain are used by you and your competitors, how they are searched for, and what content search results point towards these topics.

We now have thousands, often tens of thousands of keywords along with associated links and numbers associated with these topics. In the next step, these are clustered and put into the right context.

Step 2: Keyword clustering and Topic ideation

It’s hard to make sense of content marketing data – especially when you have tens of thousands of records. Our data analysts consolidate the data gathered in rellify™ Discover and map it into clusters of related topics with search impression volumes.

This creates a very meaningful picture of what topics are actually “moving” the Internet – what’s being published, what’s being read, what trends are emerging or subsiding. In addition, topic clustering sheds light on the inadequacy of keyword ranking. After we process data related to your business, you can see very well which keywords define which topics based on natural language understanding (NLU).

At the end of this step, we know which topics you should address and which keywords, questions and search terms are best associated to create relevant and meaningful content.

Step 3: Create an editorial content plan

In this step, data analysts bring in our SEO strategists and editors to create a custom editorial plan for you, taking into account your existing content, business model, and brand values.

In the rellify™ Content Plan, the article topics, associated keywords and key questions are defined, as well as their order of creation. We then apply this editorial plan as individual articles in your rellify™ Content Intelligence platform.

In addition, with the rellify™ Smart Briefings, our team of editors can create the detailed briefings for this content in the next step. You then only need to certify your internal or external content creators in the rellify™ Academy to work with smart briefs on the platform and you will immediately start seeing the impact of AI-guided content creation in the platform.

This is how the rellify™ Content Plan becomes your step-by-step guide to systematically creating all the content you need for the relevant topics you use to satisfy your communication needs.

Request your customized rellify™ Content Plan now:

Request rellify™ Content Plan

We’d be happy to create a content plan for your company to achieve your goals.

To do so, we need some basic additional information from you: Please briefly fill out the adjacent form, and we’ll have all the information we need to analyze your issues and challenges leveraging our AI.

On this basis, we’ll then create a preliminary content plan, which we’ll present to you in a personal meeting (video conference/phone call).

Of course, we’ll treat your data confidentially and exclusively within the framework of this content plan, which only you will receive.

We look forward to hearing from you!

Your rellify™ Content Strategy Team