Good content doesn’t come cheap. But it is very valuable.
In 2020 alone, D/A/CH companies spent almost 10 billion euros on content marketing. At the same time, Google took in 4.2 billion euros for ads in 2020, according to estimates by the largest media agencies in the German-speaking world. So it’s no wonder that brands and companies are spending millions to produce content that gets noticed online without producing Google ad costs for every single reader.
So the question is not whether you are spending money to be seen and read by your target audiences. The only question is how much money do you pay directly to Google in the form of Google Ads budgets – or how much money would you rather invest in content marketing that generates traffic on an ongoing basis without producing costs for each click?
Organic traffic versus Google Ads – how does successful content marketing work?
Google is doing everything it can to provide consumers with good search results – and is relying fully on artificial intelligence (AI) to do so. But at the same time, these AIs are making it increasingly difficult to produce content that Google will present at the top of search results. In short – in the battle against Google’s AI, you don’t stand a chance unless you “upgrade” yourself: You, too, need to use AI to make sure your content is relevant, good enough, interesting enough, and written on the right topics – while ranking high on Google!