Quelle: Search Engine Journal. 22.2.23 [englisch]
The rules of SEO keep changing, so how do you keep up? Feel like you barely have enough time to pivot your SEO strategy? The evolution of search continues to ramp up and bring a new sense of excitement to the world of SEO. One way to keep up, especially if you’re an SEO professional working in ecommerce, is to uncover and prioritize commercial opportunities. Wondering which powerful priorities you should complete first? The key is surprisingly simple: keep the fundamentals at the forefront of your SEO strategy.1. Keep an eye on seasonal trends to help plan your content strategy.
2. Identify low-hanging fruit and prioritize efforts based on value.
3. Understand audience intent to better optimize for informational searches.
4. Utilize the changing SERP landscape to identify new opportunities.
5. Pay attention to your Share of Voice vs. competitors.
Let’s dig into exactly how to do each of these steps so you can level up your SEO strategy.