longform-content

How and Why to Create Relevant Long-Form Content

Thoughtful long-form content can be an integral component of your content marketing strategy. Read on to learn more about how you can write engaging long-form content as part of your overall marketing strategy. Less is more? Or more is more? There’s an inherent paradox when it comes to content marketing. On the one hand, consumers …

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Content-platform

How to Find the Right Content Platform for Your Business

A content platform provides a way for a business owner to share something with the wide world that he already knows: I have a great business. Getting the word out to everyone else can be a challenge. There are so many ways to reach potential customers and your target audience. Social media, blog posts, influencer marketing, and email campaigns are just some of the digital marketing tools you can use to create brand awareness. It can be overwhelming to determine the best way to reach your ideal consumer. Having a well-thought-out content marketing strategy can help.

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Content-Performance

Why Content Performance Is the Most Important Digital Marketing KPI

Content marketers not only want to create quality content, but they also want the right people to read it. So if you want to know how well you’re doing with marketing efforts, content performance remains the most important KPI. Read on to learn more about content performance marketing and how it can enhance your digital marketing metrics.

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