Technical SEO refers to the process of optimizing a website’s technical infrastructure to improve its search engine visibility and ranking. It involves making sure that a website is easily crawlable and indexable by search engines, has a clear and organized structure, and is free from technical errors or issues that can negatively impact its search engine ranking. Technical SEO also includes optimizing website speed, mobile-friendliness, and security, as these factors are known to have a significant impact on search engine ranking. Technical SEO requires a deep understanding of web development and search engine algorithms, and it is an essential component of any effective SEO strategy.