Roland has led many multinational companies as their Senior Director of Social Strategy and as Managing Director. Since completing his MBA at the Rhein-Neckar Graduate School in Mannheim, he has devoted himself to the research areas of Social Media Balanced Scorecard (SMBSC), Social CRM and Analysis Systems and has been a visiting lecturer on strategy development for social media, monitoring & analytics at various universities. Roland now leads rellify’s commercial team in Germany as the General Manager with a transferable passion for marketing, entrepreneurship, and technology.