By Jayne Schultheis – While technical SEO and domain authority are both crucial components to a high-performing website, they’re not enough. You need to reach the right audience with your content, and that’s where relevance comes into play. At this point in the series, you’re probably familiar with the four...
By Jayne Schultheis – Nearly every content marketer strives to produce quality content that creates brand awareness, loyalty, and engagement. But we all face marketing challenges that make it harder to reach target consumers. Fortunately, with the right strategy and tools, you can overcome the roadblocks and realize impressive content-performance...
How do you become a thought leader in your industry? Short answer: You create content people care about reading! But, how do you do that? Julie Neumark and Holly Bowyer, founders of Media & Marketing Minds are experts in the field. Read on for some highlights about how to create...
Content optimization makes the most of what’s on your website and helps you create content to reach the top of web searches. Here’s how to achieve those goals.
Looking for a way to unify your blog posts, add structure and purpose to an overly long piece of content, and see massive gains in the search rankings? Incorporating topic clusters could be an ideal way to improve your website’s user experience and refine your content strategy. Read on to...
What really matters for your content performance marketing? Read on to learn all about which content performance KPIs to pay attention to for real results!
You need your content to be seen by a specific audience, generate quality leads, and help those leads become customers. Everyone does. That’s a no-brainer. But not everyone knows how to use SEO writing to craft messages to accomplish that. SEO writing involves crafting content for two very different audiences....
What is a content marketing platform, and should you use one to propel your marketing efforts? We’ll get into the nuances of great content and the benefits of joining a content marketing platform. But first, there’s a fundamental question to consider. What is content marketing? Content marketing means getting your...
Long-tail keywords give a highly-specific indication of search intent. You can use keyword research to create content that answers questions for your customers.