A search term, also known as a search query, is a word or phrase that a user types into a search engine or a website’s search bar to find information on a particular topic. Search terms can be broad or specific, depending on the user’s needs and intentions. They are used to retrieve relevant results from a search engine’s index, which may include web pages, images, videos, or other types of content. Search terms can be refined or expanded by using advanced search operators, such as Boolean operators or quotation marks, to modify the search criteria. Effective use of search terms is crucial for efficient and accurate information retrieval.
You also might be interested in
Have your product pages, blog posts, or landing pages not[...]
The Google Core Update, initiated in April and completed in September 2023, introduced notable changes to the algorithm. Key alterations include an emphasis on content recency, trustworthiness, and a slight reduction in the importance of backlinks and user engagement. Staying updated with these shifts is crucial for effective SEO strategies due to their significant impact on various industries.
The new update emphasizes E-E-A-T (Experience-Expertise-Authoritativeness-Trustworthiness) signals in product reviews, suggesting that phrases like "in my experience" or "my hands-on analysis" improve search rankings, and highlights signals such as visual evidence, audio, links to evidence, and quantitative measurements to assess experience.