SERP stands for Search Engine Results Page, which is the page that displays the results of a user’s search query on a search engine. When a user enters a search query, the search engine algorithm evaluates various factors, such as keyword relevance, content quality, website authority, and user intent, to determine which web pages should be displayed in the SERP. The SERP typically displays a combination of organic search results, paid search ads, featured snippets, local business listings, and other types of content depending on the search query and the user’s location and search history. The SERP is a critical factor in search engine optimization and search engine advertising strategies.