SEM stands for Search Engine Marketing, which is a type of digital marketing that involves promoting websites or web pages by increasing their visibility in search engine results pages (SERPs). SEM typically involves using paid search advertising, such as Google Ads or Bing Ads, to bid on specific keywords and phrases related to the content being promoted. When a user searches for those keywords, the paid ads appear at the top or bottom of the search results, often labeled as “sponsored” or “ad.” The goal of SEM is to drive traffic to the website or web page and increase conversions, such as sales or lead generation. SEM can be a highly effective way to reach targeted audiences and achieve marketing objectives.