What is a content marketing platform, and should you use one to propel your marketing efforts? Read on to learn all about content marketing platforms and which ones can help you get your message across.
Content marketing efforts provide subtle but powerful ways to help businesses connect with consumers. Instead of promoting your product directly to your target audience, content marketing uses blog posts, videos, and social media to create brand awareness. A comprehensive content marketing strategy can yield valuable results.
Tri-Arc has been producing quality industrial products for decades, but they weren’t getting any visibility on Google. So they teamed up with the experts at rellify, who delivered real results. In just a few months, they’ve produced quality evergreen content that’s already ranking in the Google search engine results. Read on to learn more about …
Nearly every content marketer has a shared goal of producing quality content that creates brand awareness, loyalty, and excitement. But there are quite a few content marketing challenges that can make it more challenging to reach target consumers.
Understanding natural language processing and the way it informs machine learning can dramatically improve your content marketing efforts. Read on to learn all about this tool and how it can help drive a greater audience to your company.
To get top results from content creation and content marketing, you’ll want to direct your content toward the specific people who will be the most interested in it. The best way to do that as you plan, create, and publish content is to consider the customer journey stages that your target audience passes through.
Let’s face it; Search Engine Optimization has a language all its own, made up of a long list of SEO terms. But by understanding and using these terms effectively, businesses can optimize their content to connect with potential clients and customers.
A content platform provides a way for a business owner to share something with the wide world that he already knows: I have a great business. Getting the word out to everyone else can be a challenge. There are so many ways to reach potential customers and your target audience. Social media, blog posts, influencer marketing, and email campaigns are just some of the digital marketing tools you can use to create brand awareness. It can be overwhelming to determine the best way to reach your ideal consumer. Having a well-thought-out content marketing strategy can help.
Content marketers not only want to create quality content, but they also want the right people to read it. So if you want to know how well you’re doing with marketing efforts, content performance remains the most important KPI. Read on to learn more about content performance marketing and how it can enhance your digital marketing metrics.