Source: Marketing Mag AU, November 13, 2023
In the fast-paced world of marketing, one thing is certain: content is your key to maximising ROI. Our latest survey at Bynder, featuring insights from over 1200 marketing professionals, showcases the unanimous agreement among CMOs on the critical importance of content creation, management, and distribution.
The ‘State of Content’ report highlights an ongoing trend: organisations around the world recognise the value of investing in marketing technology to supercharge their content operations. They’re committed to maintaining or increasing their investments in technology like digital asset management (DAM) to meet consumers’ insatiable appetite for content, be it in volume, variety, or speed across various platforms.
Impressively, 72 percent of marketers are eager to streamline their tech systems to make content creation more cost-efficient. This streamlined approach empowers organisations to forge effective integration strategies, leading to improved consistency, cost savings, and heightened customer engagement.