Internal links are hyperlinks that connect one webpage to another webpage within the same domain or website. They allow users to navigate between different pages on a site and help to organize and structure the site’s content. Internal links are often used to highlight related content or provide additional information about a topic, and they can also be used to help search engines understand the hierarchy and organization of a site’s pages. Internal linking is an important part of on-page SEO, as it can improve a site’s visibility in search results and help users discover relevant content more easily. Properly structured internal links can also help to distribute link equity throughout a website, which can improve the ranking of individual pages.