Source: WNIP, Mar 2, 2023
The way people search has changed and, with that shift, so have technologies used to interpret searches and serve up results. According to Hubspot, search engines have changed their algorithms to favor topic-based content. Optimizing content to rank for long-tail keywords is no longer the best way to rank and publishers are exploring linking related content under ‘topic clusters’ on pillar pages. Thus, your site needs to be organized according to different main topics… to address as many searches as possible about a particular subject. Enter the topic cluster model: Recent studies claim that pillar pages were ‘magnets for links, organic traffic, and newsletter subscribers’ when compared to its regular blog posts.
Learn here, why pillar pages help you driving more readers to your evergreen contents:
