Source: Harvard Business Review
Generative AI tools have taken the world by storm. ChatGPT reached 100 million monthly users faster than any internet application in history. The potential benefits of efficiency and productivity gains for knowledge-intensive firms are clear, and companies in industries such as professional services, health care, and finance are investing billions in adopting the technologies.
But the benefits for individual knowledge workers can be less clear. When technology can do many tasks that only humans could do in the past, what does it mean for knowledge workers? Generative AI can and will automate some of the tasks of knowledge workers, but that doesn’t necessarily mean it will replace all of them. Generative AI can also help knowledge workers find more time to do meaningful work, and improve performance and productivity. The difference is in how you use the tools.
In this article, we aim to explain how to do that well. First, to help employees and managers understand ways that generative AI can support knowledge work. And second, to identify steps that managers can take to help employees realize the potential benefits.