H1, or Heading 1, is a type of HTML tag used to define the primary heading of a webpage. It is typically the largest and most prominent text on the page and is used to introduce the main topic or purpose of the content. H1 tags are important for both search engine optimization and user experience, as they provide context and structure to the page’s content. Search engines use H1 tags to understand the content of the page and to determine its relevance to a user’s search query. Proper use of H1 tags can also make the content more accessible to users with assistive technologies, such as screen readers.
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In November 2021, Google's Core Update focused on improving search results and user experience, prioritizing content quality and relevance, leading to fluctuations in search rankings for websites. The update emphasized user experience, requiring website owners to optimize for page speed, mobile responsiveness, and user-friendliness. As a result, website owners and SEO professionals had to reassess their strategies, adapting to the changes to meet Google's new criteria for quality and relevance while fostering transparency and trust in content credibility.