Source: CMSWIRE, Mar 6, 2023
Generative AI, also known as generative adversarial networks (GANs), is a type of AI that has stirred up controversy due to its potential to create digital images, written content and videos from scratch (like the increasingly infamous ChatGPT software, for example). Generative AI uses two neural networks competing against each other to generate new content based on the input it receives. This technology is revolutionizing growth marketing strategies by creating high quality visuals with fewer resources (including fewer marketing employees). On the flip side, generative AI also poses ethical questions related to copyright infringement and intellectual property rights, since its generated content can often be indistinguishable from real images or videos created by humans.
Learn more about why generative AI stands to be a powerful tool in the marketing world: