E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to evaluate the quality and credibility of web content, particularly for pages that provide advice, information, or other forms of expertise. Google’s algorithms consider E-A-T as a factor in ranking search results, with higher E-A-T content typically ranking better than lower E-A-T content. Expertise refers to the level of knowledge and skill demonstrated by the content creator, authoritativeness refers to the reputation and expertise of the website or organization hosting the content, and trustworthiness refers to the reliability and accuracy of the content. E-A-T is important for content creators and website owners to consider in order to improve their search engine rankings and credibility with users.