In June and July 2021, Google rolled out a significant Core Update that sent ripples across the online realm. This update marked another step in Google’s ongoing effort to fine-tune its search algorithm and provide users with more relevant, authoritative, and useful search results. As with any major update, website owners and SEO professionals kept a close eye on the changes, and some experienced fluctuations in their search rankings. Let’s delve into the details of Google’s June/July 2021 Core Update and its impact on the search landscape.
Understanding Core Updates: Google frequently deploys Core Updates, broad changes to its algorithm aimed at improving the quality and relevance of search results. Unlike smaller, targeted updates that address specific issues, Core Updates encompass a wide range of factors that influence how pages are ranked. These updates are not meant to target specific websites or industries; instead, they aim to better align search results with user intent and behavior.
The June/July 2021 Core Update: Google officially confirmed the rollout of the June 2021 Core Update on June 2, 2021. The rollout process took several weeks, concluding in July 2021. As with most Core Updates, Google did not divulge specific details about the changes made. Instead, the search engine giant advised webmasters to focus on creating high-quality content that meets users’ needs and follows Google’s webmaster guidelines.
Impact on Search Rankings: The June/July 2021 Core Update had a noticeable impact on search rankings for many websites across various industries. Some sites witnessed significant improvements, with higher rankings and increased visibility, while others experienced drops in their rankings. The update underscored the importance of creating valuable, relevant, and user-centric content to maintain and improve search performance.
In conclusion, Google’s June/July 2021 Core Update marked another milestone in the ever-evolving search landscape. Mainly pages with thin content and YMYL are loses ranks.
Key Takeaways for Website Owners:
- Focus on User Experience: User experience remains paramount. Websites that prioritize ease of navigation, fast loading times, and mobile responsiveness tend to fare better in Google’s rankings.
- Quality Content: Content is still king. High-quality, informative, and authoritative content that satisfies user search intent is more likely to rank well.
- E-A-T Matters: Google places significant emphasis on expertise, authoritativeness, and trustworthiness (E-A-T) of websites. Demonstrating expertise in your niche and building credibility will positively impact your site’s performance.
- Address Page Experience Metrics: The update also highlighted the importance of page experience metrics, including Core Web Vitals such as Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID). Optimizing these metrics can lead to better search rankings.
- Consistency and Patience: Core Updates can cause fluctuations in search rankings. It’s crucial to stay consistent with efforts to improve your website’s content and user experience, and have patience as the search results stabilize.