Big data refers to extremely large and complex data sets that cannot be processed using traditional data processing tools. Big data can come from a variety of sources, including social media platforms, financial transactions, scientific research, and healthcare records. The volume, velocity, and variety of big data make it difficult to analyze using traditional databases and tools, and often requires specialized technologies and algorithms. Big data analysis can provide insights into customer behavior, business trends, and other patterns that can inform decision-making and strategy development. The field of big data has grown in recent years as the amount of data being generated and stored continues to increase exponentially.
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